Six years in numbers
What this section covers
Websites, design, mobile apps, improvement and migration, business systems and work with data. Open any service directly.
Website development
Turnkey sites — from a brochure website to a store or web application, plus design work and support.
Website design
The interface of a new site and a rework of an existing one.
Mobile apps
One app for both iOS and Android.
Website improvements
Speeding up an existing site.
AI for business
Automating routine work with AI.
Business systems
Records of clients, resources, warehouse, transport and training — plus chatbots.
Analytics and integrations
Reporting in a single window.
CRO
Work on conversion: the same traffic brings more inquiries.
What makes us different
The site is built for search from day one
Your own staff edit the texts and blocks
Speed is a requirement, not a wish
The mobile view is checked separately
One system instead of a pile of services
Migration without losing URLs
What we actually did
Three projects from our current work. Client names are withheld by agreement; the numbers come from Google Search Console and the analytics of the sites themselves.
Dental clinic · Kyiv and Chernihiv
+44% clicks from search
A domain with no history, a site built on a page builder
We built the keyword map for the services and both cities, reworked the landing pages and grew the link profile from zero. In four months: 34.8k clicks, impressions 1.32M → 1.76M, DR 0 → 41.
E-commerce · international market
+96% clicks in two months
A catalog of digital 3D models
We clustered the keywords, rebuilt the hub pages and cleared duplicates and indexing errors. Users from Google 247 → 532, CTR 2.4% → 4%. The project is ongoing.
Medical center · Ukraine
+68.75% visibility in the first month
Narrow visibility and a small keyword footprint at the start
Keywords, landing page structure, metadata and internal linking, then a gradual link build-up. Estimated traffic +48.61%, impressions +68.3%. A few months later: over 1,000 queries in the top 100.
How we work
Audit
Plan
Delivery
Report
How much development costs
There is no fixed price list for development: the cost depends on the number of pages, the complexity of the features and whether an integration with accounting systems is needed. We will work it out after a short conversation about the task.
Answers to your questions
The questions about development we are asked most often. If yours is not here, write to us — we will answer in the same tone: no magic and no promises.
Where do we start if there is no website yet?
With a conversation about the task: who you sell to, what a person is supposed to do on the site, which services or products get their own pages.
Next comes the structure of sections and the list of pages — it decides both how the site looks and which queries it can appear for. Design and development come after that, not before.
How does a landing page differ from a corporate website?
A landing page is a single page for a single offer: a short path from the headline to the form. It works well with advertising but has almost nothing to show search — there is only one page to compete with.
A corporate website consists of sections: services, prices, examples of work, answers to questions. It grows with the business and accumulates search traffic. If the goal is a steady flow of inquiries from search, this is the one you need.
Can we edit the site ourselves?
Yes. A page is assembled from blocks, and every block is edited in the admin panel: text, image, button, the order of sections.
A developer is needed where a new feature or an integration with an outside system is involved — that is, rarely.
What happens to the old site during the migration?
It keeps working until the new one is ready. The switch happens at an agreed moment, not somewhere in the middle of the process.
The page URLs are either kept as they were or given a permanent redirect to the new ones. This is the part that makes sites lose rankings after a move, so the list of URLs is checked before the switch, not after.
Why does a business need a CRM or an ERP if it has spreadsheets?
Spreadsheets work while one person works with them. After that the familiar things start: two versions of the file, a forgotten inquiry, a stock figure nobody updated.
A system is different in that it keeps both the history of actions and the rules: who is responsible, what the next step is, what counts as done. And unlike a spreadsheet it can pull the requests from the website by itself.
How long does development take?
The time depends on the number of pages and features: a one-page site and a store with a catalog and payments are different amounts of work.
The longest part is usually not the work itself but waiting for materials: texts, photos, the product list, access to the accounting system. So we name the timeline once we see the real scope, and we put it in the contract.
What is included in turnkey website development?
Turnkey website development typically includes analytics, structural design, prototyping, design, frontend and backend development, CMS configuration, necessary integrations, testing, and launch. The specific list depends on the project type and is determined before work begins.
If a website is being developed with SEO in mind, additional considerations are given to semantics, URLs, landing pages, internal linking, and technical requirements. For online stores, the catalog, filters, product pages, shopping cart, payment, and delivery are considered separately.
How much does website development cost?
The cost of website development depends on the number of pages, unique templates, design, functionality, CMS, and integrations. The more custom business logic and user scenarios, the more time will be required for design, programming, and testing.
For a preliminary estimate, a description of the task and key features is sufficient. The exact price for website creation is determined once the team understands the scope of work and can divide the project into specific stages.
What does it mean to create a turnkey website?
Creating a turnkey website means completing the entire agreed-upon work cycle until the final working version is ready. The team designs the website, prepares the design, implements the functionality, conducts testing, and publishes the result.
However, "turnkey" doesn't automatically mean an unlimited range of services. Content, SEO, advertising, photography, and complex integrations must be specifically listed as part of the project.
Is it possible to order a website with SEO optimization?
Yes, SEO can be considered during website development. This option is especially suitable for projects that plan to receive organic traffic from Google and other search engines after launch.
An SEO specialist determines the landing page structure, URL requirements, templates, and technical elements in advance. This reduces the number of changes that would otherwise need to be made to an existing website.
Which CMS is best for website development?
There's no universal CMS that's ideal for every project. The choice depends on the structure, functionality, performance requirements, security, and ongoing support.
For a simple website, a ready-made CMS may be more efficient than custom development. A service with complex business logic, user accounts, and non-standard integrations may require a custom architecture.
Is it possible to refine and scale the site after launch?
Yes, as long as the project's architecture allows for expansion and the new features don't conflict with the original system. Therefore, it's advisable to discuss future plans before development, even if some features won't appear for several months.
As development continues, pages, new sections, integrations, and user scenarios can be added. Each major enhancement is individually assessed based on its impact on the existing system.
What does the customer need to start development?
For the initial conversation, a description of the business, the future website, and the main user tasks is sufficient. It's also helpful to provide examples of competitors, a brand book, current materials, feature requirements, and a list of systems with which integration is needed.
If there are no ready-made technical specifications, they can be created after analysis. The more precise the initial requirements, the faster the team can estimate the cost and development timeline.
How to order a website and get a cost estimate?
Submit a request with a brief description of the project, its objectives, and required features. If you already have a working website, technical specifications, or sample solutions, please attach them to your request.
After reviewing the materials, the team will ask the necessary questions and generate a preliminary estimate. Complex projects may require a separate analysis and design phase before a precise estimate can be provided.
I recommend incorporating SEO before design and programming. If you create a website first and then start collecting semantics after launch, you often have to change the structure, URLs, and page templates. We first determine search demand and the necessary landing pages, then design the website around user and business goals. This approach helps lay the foundation for promotion early and reduces the number of revisions. SEO design is especially important for online stores, large corporate websites, and projects with multiple languages. The more potential pages there are, the more expensive it is to fix architectural errors after launch.
Tell us what needs to be built
Leave a request — we will go through the task, suggest which type of site or system fits it and name the order of magnitude for the cost and the timeline. If you do not have a written brief yet, that is fine: we will ask the questions ourselves.
We reply within a business day. No newsletters and no “just checking in” calls.
He will look at the site himself instead of passing it to a manager.
Website development begins with understanding the business's objectives, its intended users, and customer acquisition methods. Before designing, the structure, necessary landing pages, features, and requirements for further promotion must be determined. This order reduces the amount of rework after launch and helps establish the right technical foundation from the start.
At Seo-Gen, you can order a website for a company, a specific product, an online store, or a project with custom business logic. Website creation includes design, UX/UI, development, mobile adaptation, integration, testing, and SEO preparation. The scope of work is determined before the project begins.
Turnkey website development for businesses
Turnkey website development is suitable for companies seeking a complete project with a clear workflow structure and a single team responsible for the outcome. First, the website's goals and user scenarios are defined, followed by the creation of the structure, prototypes, and design. Once approved, frontend and backend development begins, with the necessary services, CMS, analytics, and other components integrated.
Depending on the project, turnkey website development includes admin panel setup, content transfer, CRM, payment systems, request forms, APIs, multilingual support, and technical SEO optimization. Before launch, the team tests functionality, mobile version, loading speed, compatibility with major browsers, correct form submission, and analytics tracking.
What does turnkey website development mean?
Turnkey website development means the team manages the project from the initial task to the final release. The client doesn't need to find a separate designer, layout designer, programmer, or a specialist for the site's technical setup. Roles and responsibilities are assigned within the team based on the project's complexity.
The scope of development is defined in advance in the technical specifications or other agreed-upon documentation. This may include website architecture, UX/UI design, programming, a content management system, integrations, testing, analytics, SEO preparation, and launch. If part of the work is performed by the client's team, this is also specified before development begins.
What tasks does a website solve for a business?
A website can attract search and advertising leads, accept online orders, showcase the company's services, collect inquiries, and help customers choose the right product. For B2B projects, presenting expertise, case studies, contact forms, documents, customer accounts, or CRM integration are often important.
For online stores, the main tasks are catalog management, filtering, payment, delivery, and repeat orders. Corporate projects often require a scalable structure, multiple service lines, multilingual support, a blog, job openings, and dedicated landing pages tailored to search demand.
What kind of websites do we develop?
The type of future project is selected based on business objectives, content volume, functionality complexity, and traffic sources. A small service business may only need a few landing pages, while a company with dozens of services will require a full-fledged corporate website with a structure of sections and room to expand.
When evaluating a project, we consider what actions users should take on the website, what data needs to be stored, what systems need to be connected, and whether SEO is planned. These requirements influence the architecture, CMS, development timeline, and cost of website creation.
Landing Page
A landing page is suitable for promoting a single service, product, event, or specific promotional offer. The page is built around a specific user scenario: the visitor should quickly understand the offer, get answers to key questions, and move on to the target action.
The page contains arguments, features, forms, CTAs, work samples, and other elements necessary for decision-making. If the landing page is being created for advertising, loading speed, mobile version, analytics, and correct tracking of requests are taken into account separately.
Brochure website
A brochure website is suitable for professionals, small companies, and local businesses that need to showcase their services and provide a clear way for clients to contact them. This type of website development typically doesn't require complex business logic, a large catalog, or multiple levels of user roles.
What is included in a brochure website?
The structure may include a home page, company information, service descriptions, contact information, contact forms, and additional pages specific to the business. The number of pages is determined by the task and semantics, so there is no fixed structure for all projects.
When developing a turnkey brochure website, we also consider responsiveness, loading speed, header structure, meta tags, indexing, and the ability to expand. If new services or regions need to be added in a few months, the architecture shouldn't hinder the project's development.
Corporate website
A corporate website is essential for companies with multiple services, verticals, or branches. It helps present the business systematically, highlighting expertise, case studies, the team, and terms of cooperation. This format is convenient for SEO due to the ability to create separate landing pages for distinct groups of queries.
The structure may include service sections, industry-specific solutions, case studies, articles, job openings, documents, contacts, and multilingual versions. CRM, forms, telephony, APIs, and other systems used by company employees can be integrated as needed.
Online store
Creating an online store requires dedicated development of the catalog, categories, product pages, filters, and checkout process. Users should be able to quickly find the desired product, understand the purchase terms, and complete the checkout process without any unnecessary steps.
Development may include integration with payment systems, delivery services, CRM, inventory management, email services, and external APIs. For search engine optimization, categories, filters, URLs, canonical tags, microdata, interlinking, and indexing rules for technical pages are designed in advance.
Catalog website
A catalog website is used when a company needs to showcase a wide range of products or solutions, but a full online purchase isn't required. Visitors explore the product specifications, compare options, and submit a request to a manager via a form, phone, or other communication channel.
For such a project, catalog structure, filtering, clear product cards, and scalability are particularly important. If the business later decides to add a shopping cart and payment system, it's advisable to design the architecture with a potential transition to an online store in mind.
Custom web development
Custom development is suitable for B2B systems, services, marketplaces, portals, customer accounts, and projects with complex business logic. A standard CMS is often insufficient in these cases, as the project needs its own handling of data, user roles, and external systems.
When is custom development needed?
It's justified when a project requires non-standard calculations, APIs, integrations, a large number of user scenarios, or a specific administrative panel. The decision is made after analyzing the requirements to avoid using complex technology where the task can be accomplished more simply and cost-effectively.
The architecture of such projects is designed with future growth in workload and functionality in mind. This is especially important for services that plan to add new modules, user accounts, pricing plans, or integrations after launch.
What is included in turnkey website creation?
The scope of work depends on the type of project, but full-fledged turnkey website development usually begins long before programming. First, it's necessary to understand the business structure, user tasks, and requirements for the future system. Only then can the design, functionality, and technical implementation be assessed.
The workflow is defined before the start so the client understands the deliverables at each stage. For a small project, some stages can be combined, while the development of a complex corporate website or service will require more detailed planning.
Business analysis and problem statement
At the start, the team studies the services or products, target audience, competitors, and key customer interaction points. Website development for a business must take into account the company's actual processes; otherwise, even a technically sound project may prove inconvenient for employees or clients.
At this stage, goals, priority user actions, functional requirements, and project constraints are determined. The resulting data forms the basis for the website's structure, technical specifications, and subsequent cost estimate.
Semantics and structure design
If a website is expected to receive organic traffic, search demand must be analyzed before creating layouts. A semantic core helps determine which services should be split into separate pages, which sections are needed in the catalog, and which queries should not be placed on a single landing page due to different intent.
The website structure includes the section hierarchy, URLs, future internal linking, and connections between pages. This approach helps avoid situations where, after launching the project, the SEO specialist discovers that there are no relevant pages for important groups of queries.
Prototyping and UX
The prototype shows the layout of the main blocks, navigation, and the user's path to the target action. It's easier to change the page structure at this stage than after the design and development are complete, so key scenarios are tested in advance.
UX takes into account information search methods, priority actions, forms, menus, cards, and other interface elements. For the mobile version, the logic is also thought out before layout, as simply scaling down the desktop layout often produces an inconvenient result.
UI design
Once the prototypes are approved, the visual component of the project is created. The design takes into account the brand style, product features, content type, and interface requirements. The designer's job is to ensure the information is easy to read and the user understands the next step.
For large websites, a system of components is created in advance so that new pages don't have to be designed from scratch. This reduces the amount of subsequent rework and helps maintain a consistent interface as the site expands.
Frontend and backend development
The frontend is responsible for what the user sees and interacts with in the browser. The developer turns approved mockups into working pages, configuring responsive display, forms, animations, and other interface elements.
The backend handles data, business logic, authorization, integrations, and administrative functions. The scope of backend development depends on the project: a typical service website requires relatively simple logic, while a customer account or marketplace requires more complex scenarios.
CMS and admin panel
A content management system is selected based on the website's objectives and the processes of the team that will use it. The administrator should be able to easily edit text, images, services, products, and other data without constantly contacting the developer.
If a ready-made CMS doesn't fit the architecture or limits the required functionality, a custom implementation is used. The choice is made taking into account security, speed, scalability, support, and the cost of future modifications.
Integrations
The website can transfer requests to a CRM, accept payments, retrieve data from an ERP, and work with delivery services, telephony, and third-party services. Each integration is described separately, as its complexity depends on the available API and system requirements.
Before development begins, it's a good idea to identify essential and optional integrations. This helps you more accurately estimate the cost of website development and avoid a situation where a business-critical service is discovered only before launch.
SEO preparation
Technical SEO optimization is built in along with the structure and templates. Indexed pages are configured with correct URLs, Title, Description, H1, canonical, meta robots, sitemap, and other elements required by search engines.
Mobile version, loading speed, Core Web Vitals, Schema.org microdata, and internal linking are also checked. For multilingual projects, hreflang, canonical, and language version relationships are analyzed separately.
Testing and launch
Before publication, we test all major browsers, mobile devices, forms, links, functional scenarios, and integrations. If the site accepts payments or has a user account, critical user scenarios are tested separately.
After transferring to the main domain, SSL, analytics, robots.txt, sitemap, redirects, and page availability for indexing are checked. After launch, it's also necessary to ensure that the search engine crawler retrieves the same pages and data that were agreed upon during development.
How does website development proceed?
It's convenient to divide the development process into clear stages with separate deliverables for each stage. This approach simplifies approvals and helps control changes before they become costly to fix.
The project's tasks, responsible specialists, and completion criteria are defined. If requirements change during the project, the team assesses the impact of these changes on the timeline, budget, and completed parts of the project.
1. Introduction and briefing
At the first meeting, we discuss the business, website objectives, target audience, and expected functionality. The client can provide their current website, presentations, a brand book, competitor examples, and other materials that help quickly understand the product.
After the discussion, the team develops a list of questions and clarifies the project's constraints. A good brief reduces assumptions and helps more accurately determine the type of website development the company needs.
2. Analytics and technical specifications
During the analysis phase, the future project's structure, functional requirements, integrations, and technical limitations are determined. For websites that will be promoted through SEO, the semantics and competitors' pages in search results are also analyzed.
The technical specification defines the agreed-upon scope of development and reduce the risk of varying interpretations of the deliverables. For complex projects, documentation may include user scenarios, roles, integration diagrams, and data requirements.
3. Prototype
A prototype helps agree on the page's content and logic before working on the visual design. It allows you to test the layout of key blocks, navigation, forms, and the user flow between sections.
Once approved, the prototype becomes the basis for the design. If the structure changes at this stage, the cost of adjustments is significantly lower than after the layout and programming are completed.
4. Design
The designer creates an interface based on the approved structure and the company's corporate style. Particular attention is paid to readability, visual hierarchy, element states, and page behavior across different devices.
Layouts are approved before being handed over to development. For larger projects, repeatable components are created to help quickly assemble new pages and maintain a consistent look.
5. Development
Once the design is approved, technical implementation begins. The frontend developer assembles the interface, while the backend developer configures the business logic, database, administrative system, and integrations.
It's best to manage changes through a version control system and first test them in a test environment. This process provides a history of edits and reduces the risk of accidentally damaging a live production site.
6. Content and SEO preparation
The approved content, images, and other materials are transferred to ready-made templates. Meta tags, titles, URLs, and technical parameters defined by the SEO requirements are filled in for indexed pages.
Internal linking and the crawlability of important pages are checked at the same time. If the structure is planned in advance, this step doesn't require rebuilding the entire site before launch.
7. Testing
The team checks functionality, forms, menus, error pages, responsiveness, and other scenarios. Integrations are tested for correct data transfer to ensure requests and orders are not lost after publication.
Loading speed and key technical SEO parameters are checked separately. Any errors found are corrected before the project is transferred to the main domain.
8. Launch
Once testing is complete, the site is migrated to the production environment or opened to users. The team re-checks the forms, SSL certificate, analytics, redirects, and accessibility of key pages.
After launch, a period of monitoring the system's operation begins. If errors related to real user scenarios or external integrations arise, they are recorded and passed on for fixing.
How much does website development cost?
The cost of website development depends on the scope of the project, so the same term "turnkey website" can refer to projects of vastly different complexity. A small landing page and an online store with thousands of products require different amounts of analytics, design, programming, and testing.
The website development cost is calculated after understanding the structure and functionality. If the client requires a preliminary estimate before a detailed specification, a description of the task, the approximate number of pages, integrations, and desired features is sufficient. After this, a budget range can be set, and it becomes clear what data is needed for an accurate estimate.
What does the cost of website development depend on?
The final cost is affected by the number of unique pages, interface complexity, CMS type, custom business logic, and the number of integrations. Additional time is required for customer accounts, complex filters, catalogs, multilingual support, and working with external systems.
The cost of website creation is also affected by structure preparation, prototyping, custom design, content transfer, and SEO planning. Therefore, comparing quotes from different companies is only appropriate after reviewing the scope of work, rather than based on a single final figure.
Key factors in project estimation:
- The type of site and the size of the future structure determine the number of templates, pages, and scenarios that need to be designed and implemented;
- Custom UX/UI requires separate analysis, prototyping, component design, and interface adaptation for mobile devices;
- Integrations with CRM, ERP, payment, delivery and external APIs require additional development, configuration and testing;
- Custom customer accounts, filters, user roles and calculations increase the volume of backend development and testing;
- SEO planning affects the structure, templates, URLs, technical settings, and requirements for content pages.
Once these parameters are determined, the estimate becomes much more accurate. Ordering a website at a single fixed price without a task description is only possible for a pre-defined standard package.
Cost of different types of websites
Below is the estimation logic that can be used for a preliminary assessment of the project's complexity. A specific price is determined after discussing the scope of work and requirements.
| Project type | Main purpose | Timeline | Price |
|---|---|---|---|
| Landing Page | Promotion of one product or service | After assessing the scope | Calculated per project |
| Brochure website | Introducing a company or specialist | After assessing the structure | Calculated per project |
| Corporate website | Services, case studies, lead generation, SEO | Depends on the number of sections | Calculated per project |
| Online store | Catalog, orders, payment, delivery | Depends on integrations | Calculated per project |
| Custom development | Accounts, services, B2B, portals | After technical assessment | Custom estimate |
The table helps determine the project's class, but it doesn't replace a technical estimate. To accurately calculate the cost of website development, you need to understand the functionality, structure, and required integrations.
How to get an accurate cost estimate?
For an initial assessment, it's enough to describe your business, the website's purpose, the proposed sections, and the required functionality. If you have website examples or completed technical specifications, these can also be shared with the team.
After analyzing the requirements, a list of tasks, timelines, and a budget estimate are prepared. If the project is large, it can be broken down into stages, and the features needed in the first version can be identified separately.
How long does it take to create a website?
Development time depends on the project's scale and approval process. A small website with a few templates can be designed and implemented faster than a corporate platform with a catalog, multilingual support, a customer account, and several integrations.
The schedule is also affected by content preparation, third-party API availability, and the number of changes after stage approval. Therefore, it's correct to determine the timeline after the initial analysis, when the structure, design, and technical requirements are known.
An approximate relationship looks like this:
| Project complexity | Main work | What affects the timeline most |
|---|---|---|
| Small website | Structure, design, layout, CMS | Speed of preparation of materials |
| Corporate website | Analytics, multiple templates, SEO, integrations | Number of pages and approvals |
| Online store | Catalog, filters, cart, payment | Product data and external services |
| Custom web service | UX, backend, roles, API, testing | Complexity of business logic |
Exact timelines are set after the task is assessed. This approach is more reliable than promising to build a website quickly without understanding its scope.
Website development with SEO in mind
SEO is best integrated during the design phase, when the structure and templates can still be modified without reworking the existing interface. Semantics reveals which pages are needed for key query groups, and search results analysis helps understand the intent and expected format of the content.
If website development is carried out without this data, missing landing pages, poor URL structures, duplicates, and template limitations may be discovered after launch. Fixing such issues requires additional work from developers and the content team.
Why is SEO important to consider before launching?
Search engine optimization is much more closely tied to website architecture than just filling out the title and description. Each group of commercial queries requires a suitable page with a clear purpose, the correct URL, and links to other sections.
If the necessary pages appear after launch, menus, templates, and interlinking must be changed. In some cases, URLs and redirects are affected, which increases the amount of technical work.
Technical foundation for further promotion
Search engine crawlers must reliably retrieve primary pages, metadata, and internal links. Therefore, during development, we check indexability, canonical, meta robots, sitemap, server response codes, and the absence of unnecessary URL duplicates.
Loading speed, Core Web Vitals, responsiveness, and Schema.org microdata are also taken into account. For multilingual sites, the correct language versions, hreflang, and canonical are configured to ensure that different pages do not conflict with each other in search results.
Technologies for website development
The technology stack is selected after project analysis. A simple corporate website doesn't require a complex web service architecture, and a project with user accounts and large volumes of data can't be evaluated by the same criteria as a typical services page.
When choosing the stack, performance, security, scalability, ease of use of the administrative panel, and support costs are all considered. If the client's team will be developing the website independently, their technical capabilities and existing infrastructure are also considered.
The main parts of a project typically include:
- The frontend is responsible for the interface, responsive display, interactive elements, and the operation of pages in the user's browser;
- The backend processes data, user scenarios, integrations, authorization, and other server logic of the project;
- A CMS or admin panel allows employees to manage content, products, and other data without changing code;
- The database stores information necessary for the operation of the catalog, users, orders, customer accounts, and other functions;
- The API connects the website with CRM, ERP, payment, delivery, analytics, and other external services.
Specific technologies are agreed upon after requirements are assessed. Using a popular framework simply for its name makes no sense if a simpler solution meets the business need and is cheaper to support.
Website development for various business sectors
The structure and functionality of a website depend on the industry. A real estate agency might require properties and filters, a law firm might need detailed services and expert materials, and a logistics business might need cost calculation forms, shipping routes, and integration of requests with a CRM.
Therefore, developing business websites begins with understanding the sales process and client needs. A ready-made structure of one project is not automatically transferred to another niche, even if both sites are corporate.
Real estate and construction
A real estate agency website typically includes a property catalog, filters, property listings, contact forms, and pages for individual services. Property developers may also need residential complexes, apartment plans, construction progress, and documentation.
Website development for a construction company is often structured around services, completed projects, technologies, and geographic scope. If SEO is planned, individual areas and types of work are divided into separate landing pages.
Tourism
Developing a travel agency website depends on how the company sells its services and where it obtains tour data. A small agency may only need destination pages and request forms, while a larger project will require integration with external systems.
Website development for travel companies must also take seasonality and frequent changes in offerings into account. The administrative panel should allow employees to quickly update data without the need for a programmer.
Legal and consulting services
On the websites of legal and consulting firms, users carefully evaluate the specialization, experience, and content of the service. Therefore, the structure typically includes separate pages for specific areas, information about specialists, case studies, and expert materials.
For SEO purposes, queries are distributed across landing pages based on intent. Mixing dozens of different legal services on a single page is inconvenient for users and hinders search engine optimization.
Logistics
Developing a logistics company's website can include pages for shipping routes, transport types, industry solutions, and cost calculation forms. Depending on the business processes, requests are transferred to a CRM or other internal system.
Large projects may require customer accounts, order statuses, and integrations with external services. These features should be considered before assessing the backend and data structure.
Medicine and other commercial projects
Medical websites require a particularly careful structure of services, specialists, branches, and informational materials. If a company operates in multiple cities, the links between location pages, services, and doctors are also designed.
A similar principle is applied in other commercial niches. First, the actual supply and demand structure is determined, then the pages, interface, and technical components are created to suit it.
Why should you order website development from Seo-Gen?
Seo-Gen approaches website development with a view to future promotion and operation. Before creating layouts, the structure, search demand, and the connections between sections are analyzed if SEO is part of the project's goals. This helps avoid a number of typical reworks after launch.
The work is broken down into stages with clear deliverables for each stage. Requirements are captured before implementation, changes are reviewed, and the completed functionality is tested before being transferred to production.
A team, not a single contractor
Development may involve an SEO specialist, designer, front-end and back-end developers, analysts, and other specialists as needed for a specific project. Team composition depends on the site's scale, so for a small task, there's no need to involve additional roles.
This format is convenient for projects where structure, design, and technical implementation are closely interrelated. Changes in one area are immediately assessed, taking into account the impact on other parts of the website.
Transparent development process
The client understands what stage is currently being completed, what has already been agreed upon, and what still needs to be completed. This is especially useful for projects where decisions are made by multiple employees on the client's side.
For development, it's also important to maintain a change history and review edits before publishing. Working with Git and a staging environment helps you see who changed what and reduces the risk of accidental issues on the live version of the site.
Portfolio and results
Case studies help evaluate not just the website's appearance, but the types of problems the team has already solved. For each project, it's helpful to show the original problem, the solution structure, the implemented features, and the technical specifics.
If there is confirmed post-launch data, you can include growth in organic traffic, requests, conversions, or other metrics in the case study. The figures should be based on real analytics and comparable periods, so unconfirmed results are not used in the portfolio.
When choosing a contractor, we recommend looking at projects that are comparable in complexity to your task. Developing a small landing page and creating a large online store require different processes and team composition.
What does the client receive after launch?
Upon completion of the project, the client receives a working website with the agreed-upon structure and functionality. The necessary administrative access rights and other data stipulated by the project agreements are transferred.
If analytics and SEO preparation are included in the scope, the relevant settings are verified before launch. Further support, functionality development, and promotion can be agreed upon separately, depending on the company's objectives.
The handover usually includes:
- a working production version of the website with verified functionality and approved pages;
- administrative access and content management within the capabilities of the selected system;
- connected integrations and analytics, if they are included in the agreed project scope;
- technical SEO settings required by development and launch requirements;
- documentation or instructions for operating the system, if they are provided for a specific project.
The project handover establishes a boundary between completed development and further refinements. This helps both parties understand which tasks have already been accepted and which are left for the next stage.
How to order website development?
To order website development, you first need to briefly describe your business, the task, and the intended functionality. A completed technical specification isn't required at this stage: it's enough to explain what the website should do and what processes it should support.
After discussion, the team determines the required scope of analytics, structure, design, and technical components. A preliminary estimate or detailed cost estimate is then generated, depending on how precisely the requirements are defined.
Typically the ordering process looks like this:
- You submit a request and briefly describe the future website, business, and main objectives of the project.
- We clarify requirements, review materials, and determine the necessary pages and functionality.
- After the assessment, the scope of work, stages, cost of website development, and estimated timeframes are agreed upon.
- The team begins analysis, design, and further development according to the approved plan.
- The finished website undergoes testing and is then published in the production environment.
If you'd like a turnkey website, please send us a project description or a link to your current website. Basic requirements are sufficient for a preliminary estimate, and any missing technical details can be identified during the consultation.
Website development with a clear process and estimate
A good result begins with a clear understanding of the website's purpose, structure, and future use. Before starting development, it's helpful to determine which pages the business needs, what features are essential, and what traffic sources are planned for post-launch.
Seo-Gen can estimate turnkey website development based on a brief project description, your current website, or a completed technical specification. Submit your task and key requirements – after an initial analysis, you'll get an understanding of the scope of work, next steps, and development cost.