SEO copywriting
SEO copywriting is essential for pages that need to respond to real search queries and still be readable. Before writing, we analyze the semantic core, review search results, study competitors, and determine what information users expect to see.
SEO copywriting – what is it and why does a website need it?
At Seo-Gen, you can order SEO texts for service pages, online store categories, corporate websites, landing pages, and blogs. The price depends on the topic, the scope of the research, the complexity of the semantics, and the amount of additional work required. If you already have a website or a list of pages, we can calculate the scope and price based on that.
SEO copywriting is the preparation of content based on search intent, semantics, page structure, and audience needs. The text uses keywords and thematically related phrases, but the number of repetitions alone does not determine the quality of optimization.
Good content answers a user's question, reveals the necessary characteristics of a service or product, helps search engines understand the page's content, and links it to other sections of the website. For a commercial page, pricing, terms, benefits, customer questions, and CTAs are also considered.
Content influences a page's relevance to search queries and helps expand organic visibility. However, the results depend on the entire SEO system: the site's technical condition, structure, internal linking, link profile, competition, and other factors.
How is SEO copywriting different from regular copywriting?
Standard copywriting can solve a variety of tasks: introducing a company, presenting a product, preparing advertising material, or explaining a complex topic. In this case, work with search keywords may not be used at all.
SEO copywriting requires understanding search intent, choosing a landing page, studying SERPs, and prioritizing keywords even before writing content. Different queries require different content formats. Some users expect to see a service with a price list, while others expect a detailed informational article.
| Parameter | Plain text | SEO text |
|---|---|---|
| Semantic core | May not be used | Taken into account during preparation |
| Analysis of search results | Usually not required | Checked before creating the structure |
| Search intent | May not be taken into account | Defines the content of the page |
| H1, H2, H3 | Used as needed | Formed taking into account the structure of the request |
| Title and Description | Often prepared separately | May be included in the SEO task |
| Interlinking | Not required | Taken into account when preparing the page |
| The main task | Transfer information | Close the user request and page task |
The difference is especially noticeable on large websites. If texts are written without a common structure, multiple pages may begin to compete for the same search queries.
Who is an SEO copywriter?
An SEO copywriter writes content based on technical specifications and must understand the basic principles of search engine optimization. It's important for them to distinguish between informational and commercial intent, use keywords correctly, and maintain natural language.
In agency work, tasks are usually divided. An SEO specialist analyzes semantics, query clustering, competitors, website structure, and search results. A copywriter develops topics, works with sources, organizes the material into the desired logic, and makes it understandable to the reader.
This approach reduces the risk of a situation where a well-written text doesn't match the target page, or, conversely, where technically optimized material becomes difficult to read due to mechanical inclusions of queries.
What is included in the price of SEO copywriting?
The scope of work is agreed upon before the project begins. Depending on the task, it may include competitor analysis, semantic core development, structure preparation, technical specifications, and text writing and editing.
Separately, you may need to prepare the title and description, internal linking, publish the material, or conduct further SEO checks of the page after publishing. It's best to schedule these tasks in advance so the copywriting cost is clear before the start.
I don't recommend estimating SEO copywriting solely by the price per 1,000 characters. For SEO, it's more important to understand how well a page matches search intent and covers its cluster of queries. Sometimes a compact text is enough for this, while other times a larger landing page with tables, FAQs, and expert sections is needed. First, I analyze the search results, competitors, and semantics, and then determine the structure and required content length.
How do we create SEO texts?
The work begins with an analysis of the page and its purpose. We look at what search query the user should receive, what type of content appears in the search results, and whether the current URL is sufficient for promoting the selected cluster.
After this, a technical brief is created for the copywriter. It outlines the structure, key topics, search queries, related entities, user questions, and other elements that must be present on the page.
Analyzing search intent
Search intent indicates the result a user expects to receive after entering a query. For example, a query with the word "price" typically asks for commercial information, while the phrase "how to write" often leads to a detailed guide.
The page type is checked against Google search results. If agency services are among the top results, it makes sense to design the page as a commercial one. If the results primarily consist of guides, dictionaries, and articles, the format should match the informational purpose.
We collect and cluster semantics
The semantic core includes keywords, word forms, and thematically related phrases. After collection, irrelevant keywords, queries involving foreign cities or brands, informational phrases for commercial pages, and other inappropriate options are removed.
Next, query clustering is performed. This shows which phrases can be promoted on a single page, and which are best served by creating a separate URL. This approach helps avoid cannibalization and pointless repetition of identical text on the site.
Analyzing competitors in search results
When analyzing competitors, we check the title, description, H1, H2 and H3 structure, content length, sales blocks, tables, FAQs, prices, case studies, and other page elements. We also look at which questions competitors address in detail and which they leave unanswered.
There's no need to copy the structure of a single website. The goal of the analysis is to find common search results patterns, understand user expectations, and determine which sections are truly necessary for our page. After that, you can add your own data, examples, and expert information.
We form the structure and technical specifications
The technical specifications link the semantics to the future text. They define H1, H2, H3, mandatory questions, exact match phrases, word forms, LSI phrases, internal links, and requirements for specific blocks.
Here you can also prepare the Title and Description. Meta tags should not mechanically repeat as many keywords as possible. The Title is more important for the main query and the clear meaning of the page, while the Description should briefly describe the offer and motivate clicking through the search results.
We study business and the topic
To write a high-quality text, reading a few pages of competitors' work isn't enough. If the topic is complex, a product, or an expert topic, a copywriter needs client materials, documentation, specifications, and reliable sources.
In medicine, finance, law, and other sensitive areas, fact-checking and the involvement of a specialist are required. Inventing specifications, prices, terms, warranties, or benefits just to fill a page is prohibited.
We write and edit material
During the writing stage, the copywriter gradually unfolds the structure of the specification and incorporates search queries where they sound natural. A precise keyword can be used in the title or body text, and awkward constructions are best converted to normal word forms.
After writing, the material is edited. Repetitions, overly long sentences, empty introductory phrases, unnecessary lists, and places where keywords interfere with reading are removed.
Checking SEO optimization
The check covers keywords, structure, search intent, internal linking, and the page's compliance with the original technical specifications. We also check for any artificial repetitions of the same commercial phrase.
What we actually did
Dental clinic · Kyiv and Chernihiv
+44% clicks from search
A domain with no history and a site on a website builder. We built the semantic core for both cities, reworked the landing pages and built the link profile from zero. In four months: 34.8k clicks, impressions 1.32 → 1.76M, DR 0 → 41.
E-commerce · international
+96% clicks in two months
A catalog of digital 3D models. We clustered the semantics, rebuilt the hub pages and fixed duplicates and indexing errors. Google users 247 → 532, CTR 2.4% → 4%.
Medical center · Ukraine
+68.75% visibility in the first month
Narrow visibility and a small semantic core at the start. Semantics, landing page structure, metadata and internal linking, then gradual link building.
3. We agree on the cost and terms
The price is fixed based on the chosen collaboration format. You can order SEO copywriting for a single page, a group of URLs, or regular website content.
Deadlines depend on the volume of materials, the complexity of the topic, and the need for expert review. These deadlines are agreed upon before work begins.
How much does SEO copywriting cost?
The price of SEO copywriting depends on the amount of work required before and after the actual writing of the text. Two pages of the same length can differ significantly in labor intensity if one is created using a pre-defined specification, while the other requires collecting semantics, checking competitors, and understanding a complex topic.
Therefore, it's best to estimate the cost of SEO copywriting after familiarizing yourself with the website and the task. For an estimate, you can provide page URLs, a list of future materials, or the project structure.
What determines the price of SEO text?
The main factors remain the topic, number of pages, depth of research, and scope of work. The price is also affected by the need to prepare technical specifications, work with experts, conduct additional fact-checking, and publish the material on the website.
The process will differ for serialized online store pages and a single expert piece. In the former case, scale and a consistent structure are important, while in the latter, researching sources and fact-checking may take more time.
SEO copywriting price per 1,000 characters
The price per 1,000 characters remains a convenient preliminary estimate, but it doesn't reflect the full scope of work. Writing SEO texts can involve preparing the structure, semantics, and competitor analysis, which cannot be accurately estimated using character count.
For this reason, the price of SEO copywriting per 1,000 characters should be considered in conjunction with the scope of the service. If the client provides a completed specification, source materials, and structure, the cost may differ from a project the agency prepares from scratch.
Why might the price of two texts of the same length differ?
A text of several thousand characters for a typical service page can be prepared using clear source data. A similarly long text on a medical, financial, or technical topic might require checking dozens of terms and working with a subject matter expert.
Therefore, the cost of a copywriter's work depends on the time and complexity of the task. Character count is conveniently used as one of the calculation parameters, but not as the sole criterion.
How to order SEO text from Seo-Gen?
For a preliminary estimate, simply submit your website, a list of URLs, or a list of pages you plan to create. We'll review the task, determine whether additional work on semantics and structure is needed, and provide a cost estimate.
If the project is new, it's best to start with the structure and distribution of search queries. For an existing website, you can first review the current pages to avoid creating unnecessary URLs and rewriting content that needs further development.
1. Submit information about the project: You'll need a website address, business focus, a list of priority services or products, and available materials. If you already have a semantic core or technical specifications, these can also be submitted for evaluation. The more precise the initial data, the easier it is to determine the required scope of work. If semantics are lacking, they can be prepared separately.
2. Evaluate the task
We check page types, semantic content, the state of current content, and key competitors in search results. After this, it becomes clear which materials need to be written from scratch and which require reworking.
At this stage, the estimated volume of text and additional work that will be required for the project are also determined.
4. Preparing SEO text
An SEO specialist prepares the structure and requirements, after which a copywriter works on the material. The finished text is edited and checked against the technical specifications.
If necessary, agreed-upon edits are made related to factual information about the company, service or product.
5. We transfer the material or post it on the website
The completed text can be submitted in a document along with meta tags and placement recommendations. If the publication is within the agreed scope of work, the material is posted on the target page.
After publishing, it is advisable to check the titles, meta tags, internal links, indexing, and page display on mobile devices.
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Answers to your questions
How much does SEO copywriting cost?
The cost is calculated based on the page type, topic, scope of research, and scope of work. The price will be lower if the client provides a completed technical specification, semantics, and source materials.
If a full cycle from search results analysis to a finished page is required, the SEO specialist's work is included separately. For an accurate calculation, simply provide a list of URLs or the number of future content.
How much does SEO text cost per 1000 characters?
The price per 1,000 characters depends on the complexity of the topic and the requirements of the material. The labor costs will vary for a simple commercial text and an expert article with verified sources.
When calculating the cost of full SEO copywriting, competitor analysis, semantic work, structure, and editing are also taken into account. Therefore, it's best to compare prices based on the scope of work, not just the number of characters.
Is it possible to order only SEO text writing?
Yes, if the client has already prepared the structure, keywords, and technical specifications. In this case, the copywriter works based on the provided requirements and source materials.
If the specification requires revision or contains a mixture of search intents, it's advisable to check the semantics separately before writing. This helps avoid having to completely rewrite the finished text.
What is included in the SEO copywriting service?
The scope of the service depends on the chosen format. The full cycle may include SERP and competitor analysis, semantic core development, structure preparation, technical specifications, writing, editing, and SEO verification.
Meta tags, website placement, and additional fact-checking can be included separately. The specific scope of work will be agreed upon before the start.
How long does it take to write SEO text?
The deadline depends on the topic, volume, and number of pages. A simple page based on a completed specification takes less time than material requiring independent source collection and expert approval.
If you have a large number of pages, plan the work in stages. You can first prepare priority URLs, and then move on to the rest of the site structure.
Is it possible to order SEO texts for the entire website at once?
Yes, however, before mass writing, it's advisable to check the structure and distribution of queries across pages. This is especially important for online stores and service websites with many similar services.
After clustering semantics, it is possible to determine the order of content creation and prepare a unified standard of technical specifications.
Is it necessary to rewrite existing texts?
Not always. First, you need to check the current page, its rankings, search queries, structure, and content quality. Sometimes, adding missing blocks, changing headings, and improving internal linking is enough.
A complete redesign is necessary in cases where the content does not match the intent or the page is optimized for a different cluster of queries.
Do you use neural networks when writing SEO texts?
Automation tools can be used for certain auxiliary tasks, but the facts, structure, and final text require specialist review. This is especially true for commercial and expert materials.
Publishing automatically generated text without editing and checking sources is not recommended. SEO is driven by the usefulness of a specific page, not by the method used to generate the initial draft.
SEO copywriting should begin with understanding the landing page, search intent, and semantics. After that, you can determine the structure, required text length, and the selection of commercial or informational blocks.
If you need SEO copywriting for a single page or content for your entire website, please send us your URL and a list of priority areas. We'll evaluate your current structure, scope of work, and SEO copywriting cost.
We reply within one business day. No newsletters, no “just a reminder” calls.
He will look at the site himself instead of passing it to a manager.
More on: SEO copywriting
What kind of SEO texts can I order?
Custom SEO texts are needed for websites with different types of pages. Requirements for product cards, categories, articles, and service pages vary, so using a single template for the entire project isn't recommended.
Before starting work, it's a good idea to define the site structure and distribute search queries among URLs. After that, you can order SEO texts for a group of pages at once or work in stages, starting with priority areas.
Texts for service pages
A sales page should be relevant to someone already considering a service and choosing a contractor. In addition to a description of the work itself, it should include terms of cooperation, stages, cost or pricing principles, benefits, examples, FAQs, and a clear way to submit a request.
When preparing such pages, we consider the commercial intent and competitor structure from search results. Custom SEO text should address the issues that influence the client's decision, rather than occupying the bottom of the page with a large block of generic phrases.
Texts for online store categories
Categories are defined by product range, product characteristics, selection criteria, and related subcategories. Users come to such a page to select products, so the main content should support this process.
SEO text for an online store website can be placed in several semantic blocks, if this is convenient for the user. A long article below the product cards is often less readable than short answers, tables, selection recommendations, and FAQs.
Texts for product cards
A product card requires specific information: characteristics, purpose, compatibility, features of use, components, and other information that helps a person make a decision.
If an online store has thousands of similar products, there's no point in artificially inflating each description. It's far more important to find unique and useful information where it truly helps the user and differentiates the product from similar items.
Articles for the blog
Informational articles address user queries while they're researching a problem, comparing options, or searching for instructions. Search intent, a comprehensive structure, expert sources, and internal linking are particularly important for them.
When writing website articles, you can use tables, step-by-step instructions, comparisons, graphs, examples, and expert commentary. If the topic is related to a specific service, the article should have a logical internal link to the relevant commercial page.
Landing page texts
A landing page is typically built around a single offer and a specific action. A large, continuous SEO-focused text is rarely needed here. Content is best distributed between sections describing the service, benefits, process, pricing, case studies, questions, and a CTA.
When optimizing a landing page for SEO, the first step is to check whether this type of page ranks well in search results. If Google primarily returns directories or large, multi-page websites for a search query, the text alone won't be enough.
Texts for corporate websites
A corporate website often requires pages for specializations, individual services, industry solutions, geographic pages, and company-specific sections. Here, it's especially important to prioritize semantics to prevent similar URLs from competing with each other.
Website texts can be ordered as a separate package or along with structure preparation. The latter option is more convenient for new projects, where it's still possible to properly distribute requests before creating dozens of overlapping pages.
What should a quality SEO text be like?
There's no universal keyword density for high-quality text that guarantees high rankings. While semantics should be present on the page in sufficient detail, natural language remains a must.
In addition to content, the presentation of the material is also checked. Users should be able to quickly find the price, service terms, product specifications, or answer to a question without having to read thousands of characters to find a single useful point.
Match the search intent
If someone searches for "order SEO copywriting", they need a sales page with a description of the service, the process, and the price. A large amount of theoretical material without the ability to obtain the service will be less relevant to this search.
For informational content, the opposite logic applies. The article should answer the question in detail, while the commercial section can be left as an additional element. Therefore, a single structure is not suitable for all clusters.
Fully disclose the topic
The length should be determined by the content, not a fixed character limit. If competitors detail pricing, process, examples, and FAQs, these sections should be evaluated for your own page as well.
There's no need to repeat the same idea in different words just to make the text longer. If the question is closed with a short explanation or table, that's sufficient.
Contain keywords naturally
Exact matches are used where the query sounds grammatically normal: “SEO copywriting”, “SEO copywriter”, “order SEO text”, “SEO copywriting services”.
Phrases like "copywriting cost" or "buy an article from a copywriter" shouldn't be copied verbatim from the semantic core. They can be converted to their normal form: "copywriting cost" or "order an article from a copywriter".
Thematically related words help to fully explore the topic: search engine optimization, content, SERP, page relevance, commercial intent, target audience, internal linking, editing, and technical specifications.
Contain expert information
Expertise emerges when the text contains real data about a product, process, or service. This is achieved through company documents, expert commentary, personal experience, research, and reliable external sources.
EEAT cannot be reduced to a single keyword or a single author's block. Experience and competence must be demonstrated by the page content itself, company information, and clear accountability for the published material.
Be easy to read
Large blocks of text are difficult to scan, even with good content. Therefore, the material is divided into semantic blocks, short paragraphs, lists, and tables. H1, H2, and H3 help understand the structure even before reading the entire page.
For complex materials, consider using images, comparative tables, diagrams, and graphs. Visual elements should explain the information, not take up space for the sake of presentation.
An example of user attention distribution across a commercial page:
| Block | Conditional share of attention |
|---|---|
| Service and main offer | 30% |
| Price and conditions | 25% |
| Work process | 15% |
| Examples and trust | 15% |
| FAQ and additional questions | 10% |
| SEO Reference Information | 5% |
This graph can't be considered a universal analysis of user behavior. It illustrates the principle of building a sales page: the client's primary concerns should be prioritized over secondary theories.
Why order SEO copywriting from an agency rather than a dedicated copywriter?
When working with an agency, you can immediately link your text to the website structure and overall SEO strategy. This is especially useful for projects that require preparing dozens of pages and properly distributing keywords across them.
However, a good independent SEO copywriter can also achieve high-quality results. The difference lies primarily in the organization of the process and the number of specialists involved in preparing the page.
An SEO specialist and a copywriter are working on the page.
An SEO specialist determines search intent, analyzes search results, competitors, structure, and semantics. A copywriter receives specific specifications and is responsible for fully presenting the material.
Once prepared, the text can be re-checked for SEO. This approach is convenient for commercial projects where the page content is linked to other URLs, query clustering, and internal linking.
The text is considered as part of the SEO strategy
Individual content rarely exists in isolation from other website pages. A category is linked to products, a service is linked to related areas, and an informational article may lead the user to a commercial page.
Therefore, even before writing, it's important to understand the URL's place in the structure. This helps avoid situations where two pages are simultaneously optimized for the same search query.
Content creation can be scaled
Large online stores, corporate websites, and blogs typically require a large amount of content. This requires a unified approach to semantics, technical specifications, editing, and quality control.
A copywriting agency can distribute the work among several specialists while maintaining the overall project requirements. However, it's still worth reviewing critical pages separately rather than publishing content in bulk without oversight.
SEO copywriting for various topics
The structure and content requirements vary depending on the business. A single set of blocks won't suit an online store, a B2B company, and a medical clinic.
Therefore, before ordering SEO texts, it's advisable to determine the page types and requirements for each. This reduces the number of subsequent edits and helps the copywriter focus on the specific task.
Online stores
Online stores typically require text for categories, subcategories, individual product groups, product cards, and informational articles. The main challenge comes from the large number of similar URLs.
The semantic core and structure must be prepared before mass production. Otherwise, similar queries may be included in multiple categories simultaneously.
Service websites
Service pages should explain the specific offer, process, cost, timeframe, limitations, and answers to frequently asked questions. Commercial intent and a clear CTA are especially important here.
It's best to organize informational queries into separate articles if search results reveal a different type of content. These materials can then be linked to the service via internal links.
B2B
In B2B, decisions often take longer, so the user needs to know the service's characteristics, the collaboration process, documents, terms, and information about the provider's competencies.
General advertising language is of little use here. It's better to explain the actual stages of the work and provide the data the client needs to compare suppliers.
Expert topics
Medicine, finance, law, and other complex fields require more rigorous source control. A copywriter should not independently make recommendations or statements that fall within the scope of a specialist's expertise.
Such materials require expert verification, fact-checking, and clear sources. If necessary, the author works with a client representative or a relevant expert.