Posting PR articles
Publishing PR articles helps a company appear in the media, generate brand mentions, traffic from interested audiences, and external links to the website. You can use ready-made material for publication or commission a custom-written text tailored to the specific publication's requirements.
Placement of PR articles in the media and on websites
Seo-Gen selects online media, news portals, and specialized websites based on business topics, geography, organic traffic, domain quality, and publication requirements. You can order an article for PR promotion, company information support, link building, or a combination of these purposes.
We accept PR articles, corporate news, press releases, expert materials, interviews, and advertising publications. Before publishing, we agree on the platforms, cost, link format, and editorial requirements, so the client understands in advance where the material will be published and under what conditions.
Publishing articles in the media begins with choosing the appropriate format and platform. One piece might perform well on an industry portal, another might be better sent to a major online media outlet, and a local news story might be better published on a regional resource with the right audience. There's no one-size-fits-all list of sites for all projects.
Paid article placement also varies in terms. Some editors accept completed material virtually unchanged, while others require adjustments to the title, structure, length, and pitch. Before payment, we review the site's basic requirements, the possible number of links, and the stated placement period.
PR articles
A PR article covers a company, product, expert, event, or other newsworthy topic in a format suitable for the chosen publication. The material can cover research findings, the launch of a new service, business development, entering a new market, the company's experience, or an expert's perspective on a relevant topic.
Online PR articles are better received when they contain facts, a clear topic, and are useful to the reader. Direct advertising without informational value often fails to meet editorial standards. Therefore, commissioned media articles are usually adapted to the style of the platform, even if the original text has already been prepared.
Advertising and native articles
Advertising articles are used when the material needs to provide more information about a product, service, or company. The format may include a description of the offer, benefits, application examples, commentary from a company representative, and a link to a landing page. The specific level of advertising delivery is agreed upon with the editorial team.
Native content is typically closer to a standard editorial in structure and style. The brand is mentioned in context, and the link is placed where it's useful to the reader. Commissioned online articles of this type require more careful preparation, as platforms often have specific requirements for headlines, images, and commercial language.
News and press releases
News publishing is suitable for companies that need to announce a product launch, partnership, office opening, event, research, service update, or other specific event. A good news story requires a clear reason for the announcement, date, facts, and an explanation of why the event might be of interest to the publication's audience.
News placement in the media can be done on national, industry-specific, and regional resources. If news needs to be posted on multiple types of websites, it's best to categorize the list of platforms by audience and purpose. This approach helps avoid publishing the same material on random resources just to get more mentions.
Expert articles and interviews
Expert articles are suitable for situations where a company can share practical experience, data, observations, or professional opinions. This type of material works well in B2B, healthcare, finance, IT, education, and other industries where users need meaningful answers before requesting a service.
Interviews and opinion columns help to reveal a specific specialist's position and connect their name to a business topic. Writing articles for the media and PR in this format requires context: examples, figures, case studies, commentary, and real-world experience. Without this information, the material quickly devolves into generic advertising copy.
What is included in the price?
The basic scope of work depends on the chosen format. It may include selecting a platform, verifying its parameters, communicating with the editorial team, agreeing on terms, submitting the material, monitoring the release, and generating a post-publication report.
If writing, editing, images, or additional placements are required, it's best to account for these costs separately. Before launching, the client should be able to determine which costs are directly related to the platform and which are related to preparing the PR article and supporting the publication.
When publishing articles in the media, I look beyond just DR or the platform's visibility. For SEO, a combination of factors is far more important: actual organic traffic, the site's topicality, the indexability of publications, the quality of the link profile, and the format of the link itself. Sometimes, a specialized resource with lower numbers provides more value to a project than an expensive news site with a large but irrelevant audience.
How does the article placement process work?
The process begins with a short brief, after which platforms can be selected and a budget calculated. The more precisely the topic, geography, and purpose of the publication are defined, the fewer unsuitable options will be included in the approval list.
The work scheme looks like this:
Task → selection of sites → approval → preparation of materials → handover to editors → publication → report.
At certain stages, edits may be made if the editors request changes to the title, the length of the text, or individual formulations.
Get the task
At the start, you need to understand what website you're promoting, what country the company operates in, and what audience you need to reach. You also need to clarify the goal: PR, reputation, news publication, SEO links, referral traffic, or a combination of these.
If the client plans to publish an article in the media for link building, landing pages and anchor text preferences are also recorded. A PR campaign may require information about the company, speaker, product, event, and newsworthy topic.
Selecting media and websites
Once a task is received, a list of suitable platforms is generated. For each position, you can specify the domain, topic, estimated traffic, key SEO metrics, link format, publication conditions, and current pricing.
If an article needs to be published in Ukraine in several media outlets, the selection is divided into groups. For example, national media, regional resources, and thematic websites are shown separately, allowing the client to distribute the budget across different channels.
We agree on sites and budgets
The client selects websites from a prepared list, taking into account the objectives and cost. If necessary, some sites are replaced, and the budget is reallocated between more expensive media outlets and thematic resources.
At this stage, the basic terms of future publications are established. This procedure reduces the risk of the finished article not meeting the selected site's requirements or the final cost differing significantly from initial expectations.
Prepare or check the material
If the text has already been prepared, we check its structure, links, and compliance with the chosen platform's rules. The editors may limit the number of commercial references, require unique content, or request changes to an overly promotional title.
If you don't have the necessary materials, you can commission a PR article prepared from scratch. You'll need facts about the company, the topic, links, expert commentary, and other background information. PR articles are written with the specific platform in mind, once its requirements are known in advance.
Coordinate the publication with the platform
The completed material is submitted to the website owner or editorial staff. Any comments are reviewed and approved before publication. Some resources edit headlines and individual sections themselves, so it's best to clarify these requirements in advance.
Not every media outlet offers the option of ordering a media article without editorial approval. The more stringent the publication's standards, the more likely it is to undergo additional review. This is a normal part of the process for resources that monitor the quality of their published content.
Post the article and submit the report
Once approved, the article is published on the selected website. The URL, availability of the material, links, and the basic terms and conditions agreed upon before the order are verified. If a preview is planned for the feed or the main page, this can also be verified after publication.
Upon completion, the client receives a report with links to the published materials. For a large campaign, it's more convenient to summarize the data in a table showing the platform, publication URL, landing page, anchor text, publication date, and cost.
| The site | Material format | Link type | Landing page | Date | Status |
|---|---|---|---|---|---|
| Internet media | PR article | According to the terms of the site | Agreed URL | After the release | Published |
| Thematic website | Expert material | According to the terms of the site | Agreed URL | After the release | Published |
| News portal | News | According to the terms of the site | Agreed URL | After the release | Published |
What we actually did
Dental clinic · Kyiv and Chernihiv
+44% clicks from search
A domain with no history and a site on a website builder. We built the semantic core for both cities, reworked the landing pages and built the link profile from zero. In four months: 34.8k clicks, impressions 1.32 → 1.76M, DR 0 → 41.
E-commerce · international
+96% clicks in two months
A catalog of digital 3D models. We clustered the semantics, rebuilt the hub pages and fixed duplicates and indexing errors. Google users 247 → 532, CTR 2.4% → 4%.
Medical center · Ukraine
+68.75% visibility in the first month
Narrow visibility and a small semantic core at the start. Semantics, landing page structure, metadata and internal linking, then gradual link building.
How long does it take to publish an article?
The deadline depends on the specific media outlet, the editorial workload, and the need for approval. On one platform, the finished text may be released quickly, while on another, additional editing or several stages of review will be required before publication.
It's best to confirm the exact deadline after selecting a site. If the campaign involves multiple media outlets, publications may be released on different days, so it's best to record the status of each piece separately in the work plan.
Cost of posting articles
The cost of publishing articles depends primarily on the chosen platform and the format of the material. A major national media outlet, an industry portal, and a small regional website all have different rates. Prices can also vary depending on the topic, number of links, text preparation, and additional announcements.
Therefore, the question of "how much it costs to publish an article on a website" is best addressed after a brief briefing. We can select several resources in different price ranges and present the terms of each option before finalizing the order.
What does the price of article placement depend on?
The budget is influenced by the resource's visibility, traffic, subject matter, and publication format. Additional costs may apply for front-page placement, editorial content, a large number of links, interviews, or a special project.
For SEO purposes, the cost of publishing an article on a website should be compared with the quality of the source. A high price doesn't guarantee a strong link, and an inexpensive niche site doesn't always mean low quality. Before purchasing, it's helpful to compare traffic, visibility, link profile, and publication conditions.
The conditional budget dependence looks like this:
Regular publication → publication on a popular resource → announcement on the main page → special format or interview
The more additional editorial and media options included in the placement, the higher the final budget typically becomes. The exact price is confirmed for each specific platform before placing the order.
How much does it cost to post an article on a website?
Article placement on a website, the price of which depends on the specific resource, is calculated after the site is selected. Several options can be developed for a single project: more affordable thematic sites, regional media outlets, and major news resources with higher publication costs.
This selection helps distribute the budget without being tied to a single plan. If a client wants to order an article published on multiple resources simultaneously, all platforms, prices, and terms can be conveniently coordinated in a single spreadsheet before publishing begins.
Why should you order PR placements from Seo-Gen?
When selecting publications, we consider both the PR objective and the website's SEO parameters. This approach is especially useful for projects that want to gain media mentions while simultaneously developing their external link profile without relying on random referrals.
The work is structured around a preliminary approval of a list of platforms. The client sees which sites are offered, the cost of placement, what content is suitable for a specific resource, and the terms and conditions for links. After publication, all URLs are compiled into a report.
We combine PR and SEO tasks: For PR, the site's audience and reputation are important, while for SEO, organic traffic, link profile, indexability, and thematic relevance of the resource are additionally assessed. These parameters are considered together when preparing the list of sites. If one platform is good for brand awareness but weaker as an SEO source, this can be taken into account when allocating the budget. In this case, publishing PR articles doesn't replace full-fledged link building, but rather complements it with publications with appropriate context.
We check sites before posting
Before ordering, you can check traffic, organic traffic dynamics, visibility, DR, the quality of outgoing publications, and the indexing of similar content. This check helps eliminate sites whose performance is only good in one third-party service.
The platform's terms and conditions are also reviewed. The presence of a dofollow link, the permitted number of URLs, the placement period, and text requirements can significantly impact the value of a publication. It's advisable to determine these parameters before payment.
We select sites according to budget
For a single project, you can assemble several resource groups with varying costs. This approach helps avoid a situation where the entire budget is spent on a single expensive publication, even though the task allows for multiple high-quality placements on relevant platforms.
The final choice is made by the client after reviewing the options. If some websites are unsuitable due to price or subject matter, the list can be adjusted before work begins, without having to change any previously prepared and published materials.
We work with Ukrainian and thematic resources
Article placement in Ukrainian media can include national, regional, and industry-specific websites. The selection process takes into account the resource's language, audience geography, and relevance to the business's topic. For local companies, special attention is given to resources specific to a specific city or region.
An advertising agency that places articles on Ukrainian websites must understand the difference between a standard news publication and SEO placement with an external link. At Seo-Gen, these tasks are separated at the selection stage, so that each platform's role in the campaign is clearly defined.
Answers to your questions
How much does it cost to place an article in the media?
The cost depends on the specific publication, its website traffic, its subject matter, publication format, and any additional terms and conditions. A national media outlet typically rates placement differently than a smaller, specialized portal or regional news outlet.
For an accurate calculation, it's best to first define your goal and budget. Then, you can select several platforms, compare article placement costs, SEO parameters, and link terms, and then choose the most suitable options.
Is it possible to order the publication of a finished article?
Yes, you can submit your completed text for review before publication. We'll compare it with the selected platform's requirements and advise you on any necessary changes to the structure, length, title, links, or advertising language.
If the editors request corrections, the material can be adapted before submission or after the initial approval. Whether the original text can be preserved depends on the policies of the specific online media outlet or thematic website.
Is it possible to order a PR article?
Yes, you can order PR articles along with placement. You'll need facts about the company, a description of the newsworthy event, expert commentary, product information, and links to be included in the article.
The text is prepared with the format of the future publication in mind. A PR article for a business publication, a corporate news story, and an expert piece all require different structures, so it's advisable to determine the platform type before writing.
On which websites can I post an article?
Publication is possible in national and regional media, news resources, industry portals, and thematic websites. The specific choice depends on the business, country, language, audience, budget, and publication objectives.
If the primary objective is SEO, traffic, visibility, indexability, and the resource's link profile are additionally checked. For PR, more attention may be paid to the publication's reach, visibility, and relevance to its audience.
Is it possible to get a dofollow link from an article?
Yes, some platforms allow regular dofollow links. Others automatically use nofollow, sponsored, or their own rules for handling external URLs, so you should check this before paying for the publication.
For link promotion, the link type matters, but it's not the only factor to evaluate a site. The topic, domain quality, organic traffic, indexability, and the nature of the published materials also influence placement decisions.
Is the article posted permanently?
If a platform declares permanent placement, the publication has no predetermined deletion date. The material remains available on the site in accordance with the resource owner's current terms and conditions after a one-time payment for publication.
It's impossible to guarantee the physical existence of a page indefinitely, as the third-party site may change its structure or cease operations. Therefore, the term "permanent posting of articles" is more accurately understood as publication without a set deletion date.
Is it possible to post one article on several websites at once?
Technically, some platforms accept already published materials, but for SEO and PR campaign quality, it's preferable to create unique or adapted versions. This reduces the number of duplicates and helps tailor each resource's audience.
If the publication is being carried out on a large scale, the original material can be used as a basis and adapted to the requirements of different publications. The headline, introduction, facts, and structure can be adjusted without changing the main news story.
It makes sense to plan PR placements based on the task at hand, not the number of available websites. One company might prioritize major media outlets, another might find specialized resources more useful, and an SEO project will need a balanced list of donors with live traffic and suitable link conditions.
To order an article, submit your project website, topic, geography, estimated budget, and link requirements. After reviewing the assignment, Seo-Gen will prepare site suggestions for approval, after which we can begin preparing and publishing the material.
We reply within one business day. No newsletters, no “just a reminder” calls.
He will look at the site himself instead of passing it to a manager.
More on: Posting PR articles
Where can I post an article?
Article placement on websites is tailored to the project's objectives. Well-known online media outlets may be suitable for visibility, while a topic-specific resource with strong organic traffic is often more attractive for SEO, and a regional platform with a small but relevant audience may be beneficial for a local business.
Before publishing an article in a media outlet, we compare the resource's topic, geography, language, website metrics, and publication terms. This selection reduces the number of random placements and helps distribute the budget among platforms that truly match the project.
National online media
Major Ukrainian media outlets are suitable for company news, interviews, analysis, high-profile newsworthy stories, and image-building publications. Terms and conditions vary among these resources: pricing may depend on the format of the material, the topic, the placement method, the presence of an announcement, and the number of active links.
Publication in a national media outlet can be ordered after approval of a specific website and its current requirements. If a client wants to buy a media article for a single link, it's worth first checking whether the price is justified in terms of SEO and audience impact. A publication's visibility alone doesn't guarantee the desired result.
Regional media of Ukraine
Regional websites are suitable for companies operating in a single city, region, or several specific regions. These platforms are useful for local news, branch openings, events, social projects, regional research, and other materials with a clear geographic focus.
Publishing articles in Ukrainian media doesn't necessarily have to start with the most expensive national publications. For local businesses, several relevant regional publications may better suit the target audience. When selecting publications, traffic, indexability, website quality, and the terms of the publication are considered.
Thematic websites and industry portals
Thematic websites attract audiences around a specific industry: business, finance, technology, medicine, real estate, construction, automobiles, education, or e-commerce. For link building, such resources are often attractive due to the thematic proximity of the page and the website.
Posting an article on an industry portal requires adherence to its editorial guidelines. Some platforms accept expert articles, while others primarily handle news or advertising. The platform's topicality is assessed along with organic traffic, link profile, and resource visibility.
News sites
Publishing articles on news websites is suitable for materials with a current newsworthy theme. The headline, opening paragraphs, event date, and specific facts are particularly important. If the material reads more like a service description, the editors may suggest an advertising format instead of a standard news publication.
Posting news on a website may also include a temporary announcement in the general feed or on the main page. The terms and conditions vary for each resource, so before ordering, you should clarify where the material will be published, how long the announcement will last, and whether the URL will remain permanent after the news item leaves the feed.
How is the site selected?
When choosing a platform, we evaluate not just one metric, but several website characteristics simultaneously. We check its topic, audience, country, language, organic traffic, visibility dynamics, domain authority, and the quality of the backlink profile. We also check whether commercial publications are indexed in search results.
Before placing an order, editorial requirements, the number of acceptable links, the dofollow or nofollow format, image requirements, and the stated placement period are also checked. The cost of publication is compared with the quality of the resource to ensure that an expensive domain with questionable traffic doesn't receive priority simply because of its well-known name.
What are the benefits of publishing articles in the media?
PR publications serve several purposes, depending on the chosen website and the content itself. The company receives additional online exposure, and users can become familiar with the brand before they see its commercial page in search results. A good publication can also drive direct traffic.
For SEO, links, thematic context, and the quality of the donor site are important. Website promotion through article placement makes sense to be systematic: choose different high-quality platforms, work with anchor text, and distribute links across target pages without artificial uniformity.
Brand recognition and trust
Publications on external resources expand the number of places where users can encounter a company name, product, or expert commentary. Materials that appear in response to brand queries are especially useful, supplementing a company's own website with independent sources of information.
A company's reputation is determined by the content of the publication, not the number of pages purchased. A detailed interview, research study, or expert commentary typically contains more useful information than a short advertising piece. Therefore, it's advisable to choose the format of the material in conjunction with the platform and the campaign's objective.
SEO website promotion using articles
Link promotion through articles is used to develop an external link profile. The link is placed within a thematic article and leads to a relevant project page. Along with the link, search engines see the publication's context, the source domain, and the context of the link on the page.
For SEO, a site's organic traffic, domain authority, indexability, number of outbound links, and signs of mass-marketing of publications are assessed. Website promotion with articles and article placement should be planned in conjunction with an overall link strategy, rather than purchasing identical anchor text from a random set of resources.
Dofollow and nofollow links
Dofollow links aren't available on every platform. Some media outlets leave regular links, while others automatically add nofollow, sponsored, or custom parameters. It's a good idea to clarify these terms before paying if the publication is being purchased, among other things, for link promotion.
A nofollow link can also be useful for traffic, brand mentions, and natural link profile diversity. Therefore, choosing a platform shouldn't be limited to a single link attribute. You need to evaluate the publishing page, the domain itself, the audience, the topic, and the overall cost of placement.
Indexing of publication
The page containing the published material must be accessible to search engines if the placement is used for SEO. Before ordering, you can check whether similar articles on this site are indexed and whether they have any technical limitations that prevent them from appearing in search results.
After publishing, it's also a good idea to check the URL. Indexing depends on the site itself and the search engine, so it's impossible to promise a precise time frame for a page to be indexed. A high-quality resource with proper internal linking usually creates clearer conditions for crawling new publications.
Referral traffic
Referral traffic occurs when article readers click a link to a company's website. Its volume depends on the popularity of the site, the position of the article, the relevance of the topic, the quality of the title, and how organically the link aligns with the audience's interests.
To drive conversions, it's more beneficial to choose sites with real readers rather than relying solely on SEO metrics. If a site receives almost no organic traffic and its publications aren't read, a high domain name score will do little to attract an audience.
Company reputation
A series of publications helps fill search results with materials about the company, its products, experts, and events. This informational background is especially useful for businesses with long decision-making cycles, where clients research the company through multiple sources before contacting them.
Online PR through articles requires consistency. A single publication rarely addresses all reputational objectives, so it's best to distribute topics: company news, expert commentary, case studies, research, and interviews. Repeating the same advertising text across dozens of websites is not a good idea for this purpose.
How do we select websites for posting articles?
A list of platforms is compiled separately for each project. Even sites with good overall performance may not be suitable due to their subject matter, geography, language, or excessive advertising content. Before purchasing, we evaluate the platform as a source of audience and as a potential SEO donor.
Multiple price categories can be included in the selection so that the client can see the differences between options. This format is more convenient than a single closed package, as the cost of placing articles with different media outlets can vary significantly despite similar basic parameters.
Subject and audience
The website should clearly relate to the project or its potential audience. It makes more sense for a medical company to seek out industry-specific, business-specific, and regional resources than to host on platforms where the bulk of the content is devoted to unrelated topics.
For broad PR placements, thematic requirements may be more lenient, especially for large socio-political media outlets. For SEO, thematic relevance typically carries greater weight. Therefore, a single list of platforms may contain different options for reputational and link building purposes.
Website SEO indicators
Organic traffic, visibility dynamics, site DR, the number of indexed pages, and the link profile are used for preliminary assessment. Third-party metrics help compare resources, but a final decision shouldn't be made based on a single number.
We also look at the site's traffic history and publication patterns. If a domain's performance is high, but most of its new pages are a stream of unrelated promotional articles, such a resource requires a more careful assessment before placing an external link.
Publication terms
Before payment, we confirm whether the platform accepts the completed text, how many links are allowed, and whether the link type can be selected. We also check requirements for length, images, ad labeling, title, and company mention format.
Placement terms should be agreed upon before the material is submitted to the editor. This ensures the client understands the cost, possible restrictions, and approval process in advance. If the platform reserves the right to significantly change the text, it's also advisable to take this into account when preparing the PR article.
Permanent placement
Permanent article placement typically means there is no predetermined deletion date. The client pays a one-time fee for placement, after which the article remains accessible on the site in accordance with the platform's terms. The term "forever" should not be interpreted as a technical guarantee of the URL's perpetual existence.
A website may change its structure, undergo a redesign, move its archive, close a section, or cease operations. Therefore, when ordering a permanent publication, it's more accurate to speak of posting without a set deletion date, provided the resource owner agrees to these terms.
Placement with announcement on the main page
Some websites also display content on the homepage or in the main news feed. This announcement usually lasts for a limited time, after which the article remains in the corresponding section and continues to be accessible at its permanent address.
Posting with an announcement can increase initial reach and click-throughs, but this option affects the price. Before ordering, it's worth clarifying whether the impression is included in the publication price or is paid separately, as well as where the link to the material will be located.
Writing PR articles for the media
A quality publication begins with the source material, not just sales pitches. The material needs a topic, facts, and a clear connection to the specific publication's audience. Therefore, it's advisable to begin writing PR articles after at least determining the platform type and the primary objective.
Commissioned media articles can vary more in style than standard texts for your own website. A business publication expects one approach, a regional news source another, and an industry portal may require more professional detail and supporting examples.
What should PR material be like?
A good PR article contains a specific news hook, a clear headline, and a factual basis. If it's about a product launch, it's important to explain what exactly is being launched and for whom. If the material is about research, the reader needs data, methodology, and clear conclusions.
Direct advertising without substance usually weakens the text. It's better to add results, figures, expert commentary, examples, or industry context. A content-driven PR article is easier to tailor to the editorial requirements and interests of the platform's audience.
Is it possible to post a finished article?
The completed article can be submitted for publication if it meets the requirements of the selected site. Before submitting, it is advisable to check the length, structure, title, images, number of links, and the presence of any wording that the editors may consider overly promotional.
If the material does not meet the requirements, it can be edited without a complete rewrite. In this case, the article will be posted on the website after the revised version has been approved. Whether or not changes can be made after publication depends on the specific platform's rules.
What do you need to prepare an article?
To write a piece, you'll need information about the company, product, or event you're covering. It's helpful to provide facts, figures, expert commentary, links to primary sources, images, and the target URL if the article requires an external link.
Additionally, you need to define the publication's primary objective and target audience. Writing PR articles goes faster when there's a specific news story and context. If data is scarce, it's better to gather it first rather than fill the text with general advertising claims.
Posting articles permanently
Permanent placement means that the publication has no predetermined deletion date. This format typically requires a one-time payment for posting an article, after which the material remains in the site's archive and is accessible at its URL in accordance with the site's terms and conditions.
The wording "forever" should be used with caution. The owner of a third-party website controls its structure and content, so an agency cannot promise the page's perpetual existence. It's better to choose platforms that promise a permanent posting format with no set deletion date.
The placement of website articles should also be checked periodically after publication, especially if links are purchased as part of a long-term SEO campaign. For large-scale projects, this monitoring can be done using a general placement table and tracking URL status changes.
Order PR article placement
To order PR article placement, simply provide the website address you're promoting, the business topic, the desired geography, and an estimated budget. If you've already defined landing pages or link requirements, it's a good idea to include them in the initial data.
You can order a media article with ready-made content or separately coordinate the writing of a PR article. Once the assignment is received, platforms are selected, current conditions and pricing are verified, and then the list is submitted for approval before payment for the publication.
To start, it is advisable to specify:
- the company's website and a brief description of the service or product to be promoted;
- target country, region or city if publications are geo-referenced;
- material format: PR article, news, interview, expert text or advertising publication;
- estimated budget and desired number of placements on websites;
- requirements for external links, anchors and landing pages of the project;
- availability of ready-made text, images, expert commentary and other material.
Once this data is received, a selection of platforms can be created and approvals can be made. This process is suitable for both a one-off publication and a regular campaign, where online posting is carried out according to a pre-agreed plan.