SEO consulting

Work begins with understanding which services or products are a priority for the company and which pages should drive targeted organic traffic. Without this, it's difficult to properly assess the site's structure and choose promotional areas.

A specialist studies the company's core services, geography, current landing pages, and user targeting. Afterward, competitors in search results are analyzed. These competitors may differ from the companies the business considers its direct competitors.

Search analysis helps you see what types of pages Google displays for relevant queries, how thoroughly competitors cover a topic, what commercial blocks they use, and how they distribute semantics between URLs.

Technical errors can prevent search engines from accessing a page, choosing the correct canonical URL, or indexing the correct version of a document. Therefore, SEO website optimization consultations often include checking key technical elements.

The specialist evaluates the accessibility of important pages, server responses, duplicates, indexing rules, redirects, loading speed, and mobile version. For large sites, the impact of JavaScript and URL parameters on crawling is additionally checked.

Indexing and scanning

The audit begins with Google Search Console and the actual state of the pages in search results. The number of useful URLs on the site is compared with which documents are accessible to the search robot and which pages Google has decided to index.

Robots.txt, sitemap.xml, meta robots, response codes, and internal links are analyzed. Particular attention is paid to pages that should generate traffic but are not indexed or are rarely crawled.

You can also check orphan pages—useful pages that lack proper internal links. These URLs are harder for search engines to find and evaluate within the overall site structure.

Duplicates, canonicals, and URLs

Duplicates arise due to GET parameters, filters, technical addresses, alternative URLs, and incorrect CMS functionality. A large number of duplicates complicates site scanning and can blur signals between similar pages.

The consultant checks canonicals, 301 redirects, HTTP and HTTPS, www and non-www versions, slashes, character case, pagination, and parameters. For online stores, indexed filters and combinations of characteristics are analyzed separately.

If the URL structure changes, redirect logic is developed from old URLs to relevant new pages. Redirecting all deleted URLs to the home page without taking their content into account is not recommended.

Speed and technical condition

Loading speed affects website usability and is part of a comprehensive technical assessment of a page. The analysis considers Core Web Vitals, the mobile version, image size, script performance, and delays in loading key elements.

For JavaScript-based websites, an additional check is made to ensure that the search robot receives the main content and links after rendering. This issue is especially relevant for projects where a significant portion of the pages are generated dynamically.

The issues identified are prioritized. Fixes that impact accessibility and indexing are typically prioritized over minor technical improvements without significant impact on search.

Multilingualism and International SEO

For a multilingual project, each language version must have separate URLs, meta tags, headings, and localized content. During the consultation, the logical language structure and the correct links between the corresponding pages are verified.

Hreflang should point to valid alternative versions, and canonical URLs should not conflict with the selected language URL. Sitemaps, internal links, and the availability of all language pages for indexing are also checked.

When entering a new market, semantics are collected separately. Russian, Ukrainian, Polish, or English queries cannot be considered direct copies of each other, as demand and search intent may differ.

The semantic core shows what topics and page types users search for on Google. During the consultation, we check the completeness of queries, the correctness of clustering, and the correspondence of the existing structure to actual search demand.

If multiple URLs are optimized for a single cluster, there's a risk of cannibalization. If queries with different intents are clustered on a single page, the document may poorly match each of them. Such cases require semantic redistribution.

After the analysis, a landing page map is generated. It shows which URLs already exist, what needs to be improved, which pages should be merged, and where new sections need to be created.

Content is checked against the search intent. A service page should answer a commercial query, while an informational article should thoroughly address the user's question. A large amount of text alone does not compensate for the incorrect page type.

An SEO specialist analyzes the title, description, H1, H2, H3, the content of the main blocks, internal linking, and relevance to queries. Duplicate content, artificial keyword repetitions, and pages with nearly identical content are checked separately.

If necessary, recommendations are prepared for EEAT: information about the company and specialists, verified cases, authorship of materials, contact information, and other elements of trust that correspond to the actual content of the site.

A link profile is assessed based on dynamics, donor quality, topical relevance, and anchor text distribution. The mere number of external links does not indicate how well external promotion is structured.

The consultant compares the website's profile with competitors who hold strong positions for target queries. This helps understand whether the current link volume is sufficient for the chosen niche and what types of placements are used in search results.

When planning link building, the donor's topic, language, region, traffic, visibility, the quality of the hosting page, and the naturalness of the anchor text are taken into account. Links unrelated to the project's topic are not considered a universal growth strategy.

To evaluate results, we use data from Google Search Console, GA4, and position monitoring systems. A single metric rarely provides a complete picture, so the consultant compares clicks, impressions, CTR, positions, organic traffic, and conversions.

If impressions are increasing but clicks remain the same, it's worth checking your rankings and snippets. If traffic is growing without increasing leads, you need to understand which pages are receiving visitors and whether the search queries align with your business's commercial goals.

SEO metrics are analyzed for specific groups of pages and areas. This approach helps identify which sections are truly growing, and where overall positive dynamics mask localized issues.

After analysis, the identified tasks are categorized by impact and implementation complexity. Critical indexing issues and technical limitations are addressed first, followed by structure, semantics, content, internal linking, and external promotion.

The conditional sequence of works may look like this:

A roadmap helps the team understand the order of actions and avoid wasting resources on tasks that can be completed later.

SEO consulting is an expert analysis of a website, its current promotion, and related issues. A specialist examines project data, identifies the causes of limitations, and formulates recommendations for further action.

Consulting can include technical SEO, semantics, structure, content, links, analytics, and strategy. The scope of work depends on the company's needs.

Consulting with an SEO specialist is useful in the event of declining traffic, stagnant growth, new website launches, redesigns, migrations, or entering a new market. It's also used to independently verify the current contractor's strategy.

It's best to contact us before implementing major changes. Checking the structure or redirect map in advance is usually easier than restoring rankings after a failed site transfer.

An SEO audit typically includes an analysis of the site's condition and a list of identified issues. An SEO consultation also includes a discussion of the reasons, priorities, and possible implementation sequence for changes.

With regular consulting, a specialist can review completed tasks and adjust the future plan. With a one-time audit, implementation is often left entirely to the client.

Yes, an online SEO consultation is suitable for most tasks, as the website, search results, and key data are accessible remotely. Before the meeting, the specialist reviews the project and prepares for the agreed-upon questions.

You can include a developer, marketer, or in-house SEO team member in the consultation. This is convenient when you need to immediately discuss technical limitations and assign tasks.

The cost of an SEO consultation, calculated for a specific task, depends on the site's size, the scope of the analysis, and the number of questions. A brief analysis of a specific issue and a comprehensive audit of a large project require different amounts of preparation.

Before quoting, simply send us your website URL and a brief description of the task. After that, we can determine the format of the work and the scope of analysis required.

Yes, SEO consultations can be used for an independent assessment of your current strategy. This includes an analysis of completed work, performance trends, website status, and future plans.

The purpose of the audit is to objectively evaluate the current approach. Based on the results, the company receives recommendations that can be discussed with the current contractor or implemented within its own team.

A consultation helps identify the possible cause of the drop and develop a review process. This includes comparing pages and queries before and after the drop, examining technical changes, and reviewing Google Search Console data.

If the cause lies in migration, indexing, structure, or content, specific recommendations for correction are generated. Sometimes, a comprehensive technical audit is required for a definitive answer.

To get started, simply provide the website URL, a description of the problem, and information about the desired outcome. If a redesign, migration, or other major change has recently been undertaken, it's a good idea to immediately include the dates of these changes.

For questions about traffic and promotion effectiveness, access to Google Search Console and GA4 may be required. Providing a work plan or references from a current contractor is also helpful for reviewing the existing strategy.