Blog — page 4
The influence of the backlink profile on website rankings
Two websites may respond equally well to a user's query, load quickly, and have a clear structure, but still rank differently in Google. One reason for this difference is due to external links, which the search engine uses to discover pages and receive additional signals about their connections to other content on the internet.
How to grow a website's backlink profile?
The backlink profile influences a website's ranking in Google, especially when companies with high-quality content and good technical optimization compete for top positions. Search engines analyze external links, considering their origin, context, and connection to the page's content.
gtag purchase – a purchase event in GA4 for an online store
An online store may receive orders but show zero revenue or incomplete sales data in Google Analytics 4. This is usually due to the purchase event setup: purchase data is not sent, is transmitted with errors, or is reported multiple times in Analytics.
Copywriter's terms of reference: how to create them and what to include?
The copywriter received the topic “Website SEO Promotion”, ten keywords, and a requirement to write eight thousand characters. A few days later, the client reads the finished article and realizes they were expecting something completely different: they wanted practical material for business owners, but instead ended up with a terminology overview for beginners.
An example of a website's semantic core
A ready-made semantic core helps understand what queries users enter into Google, which pages should respond to these queries, and which sections should be added to the website. The results of semantic core collection are typically compiled in Excel or Google Sheets: keywords are categorized into thematic groups, and search intent, search volume, and target URLs are indicated.
The pros and cons of subdomains for international SEO
When a company expands into a foreign market, it must decide where to host new language and regional versions of the website. You can register a separate domain for each country, create subdomains, or add subfolders to an existing website. All three options are used for international SEO, but the support costs and setup requirements vary.
Crowd marketing platforms and services
Crowd links are posted on forums, in niche communities, in article comments, and in discussions where users seek answers to their questions. Such posts can drive interested visitors to the website, introduce the audience to the brand, and complement other promotional channels.
Transition from Universal Analytics to GA4
After Universal Analytics was discontinued, many websites continued to use old analytics settings. UA tags remained in the code, outdated triggers remained in Google Tag Manager, and some important user actions were never tracked in Google Analytics 4.
Website statistics in Google Analytics 4
Website traffic shows how many people come from search engines, advertising, social media, and other sources. However, the number of visitors doesn't explain how well a website is performing. For a comprehensive analysis, you need to know which pages users view, how long they spend on the site, and what actions they perform.
Competitor analysis template: table and example
Competitors can receive more search traffic even with similar product offerings, prices, and page content. The reason often lies in the site structure, search query coverage, content quality, or link profile. To understand the differences, it's necessary to collect comparable data and determine which solutions are truly worth considering.