SEO Promotion — page 11
Google Analytics ID in GA4
Google Analytics 4 uses multiple identifiers, each specific to its own system level. Because of this, queries for “Google Analytics ID”, “Google Analytics Tracking ID”, and “Google Analytics Account ID” often lead users to different settings. For a typical website connection, the web stream Measurement ID (G-XXXXXXXXXX) is most often needed.
Google Tag Manager: what is it and how does it work?
A website often runs Google Analytics 4, Google Ads, contact forms, advertising pixels, and other services simultaneously. Each requires data on visitor actions. Manually changing the website code for each new event quickly makes analytics difficult to maintain.
Google Search Console: what is it and how to use it?
Google Search Console helps you see your website from the Google search engine's perspective. You can check which pages are known to the search engine crawler, which URLs are indexed by Google, which queries are driving impressions and clicks, and any technical issues preventing crawling or indexing.
How to create and delete a Google Analytics account?
Google Analytics is used to collect and analyze data about website or app visitors. It allows you to see traffic sources, user actions, events, conversions, and other metrics that help evaluate promotion results and website performance.
Google Analytics 4: what is it and how does it work?
Google Analytics 4, or GA4, collects data about website and app visitors, their actions, referral sources, and the results of those visits. Google Analytics lets you see where a user came from, which pages they viewed, how long they spent on the site, and whether they completed the desired action.
Installing Google Analytics 4 via Google Tag Manager
Google Analytics 4 is conveniently connected via Google Tag Manager when you need to manage analytics without constantly editing your website's code. The GTM container is installed on your website once, after which you can add Google tags, GA4 events, ad pixels, and other tags through its interface. This approach simplifies checking changes and reduces the risk of accidentally leaving multiple identical counters on your pages.
DataLayer in Google Tag Manager: how it works and how to test it
Google Tag Manager can retrieve information about clicks, pageviews, and user actions directly from the website interface. This approach is often insufficient for orders, leads, products, logins, and other business events, as the required values may be missing from the HTML or may change with the layout.
SEO specialist vacancies: where to look for work and how to apply?
SEO, the job market is changing rapidly, but the logic of hiring remains constant: the employer is looking for a person who can think systematically, show the result in numbers and is able to explain his actions in understandable language. That is why a request for a vacancy for an SEO specialist often leads not…
Serpstat – what is it and how to use the SEO platform?
Serpstat is often searched for with a simple intent: to understand what this service is, what tasks it solves, and how to get started without unnecessary theory. In this article, we’ll explore the platform as a practical search analytics tool that helps you make faster decisions about SEO, PPC, and content. It’s important to immediately…
SEO specialist: who is it and what does it do?
The SEO profession has long since evolved beyond simply “finding keywords and inserting them into text.” Today, SEO specialists are responsible for ensuring a website consistently receives organic traffic from Google, and that visitors convert into leads and sales. This requires understanding search intent, the site’s technical limitations, content quality, and competitive environment, and then…