Blog — page 8
What is included in on-site SEO optimization?
On-site website optimization encompasses all work performed directly on the website itself and its pages. This includes technical settings, section structure, semantics, meta tags, content, internal linking, images, loading speed, mobile version, and microdata. All these elements influence how search engines perceive the website and how user-friendly it is.
Methods of external SEO website optimization
Off-page SEO involves working with backlinks, brand mentions, third-party publications, reviews, and other signals that appear outside the website being promoted. These factors help search engines understand how well-known a resource is in its field and whether it is trusted by other sites.
Web analytics: what is it and how does it work?
Traffic alone doesn't tell us much about a website's health. The same number of visits could be due to inquiries from potential customers, random clicks from ads, repeat customers, or users who closed the page after a few seconds. Therefore, website statistics are insufficient when it comes to understanding the true value of traffic.
Keywords in an article: how to use them correctly?
Keywords in an article help search engines understand the topic of a page and match it with user queries. However, mechanically repeating phrases doesn't make the content more relevant. If the same query appears in every paragraph and sentences are constructed for exact match, the text becomes harder to read and may appear over-optimized.
Online store competitor analysis
Customers rarely make decisions after their first encounter with a store. They compare products, prices, delivery, reviews, catalog usability, and return policies, and then choose the platform that makes purchasing easier and safer. Therefore, analyzing an online store's competitors helps you see the market through the customer's eyes and understand which solutions have become familiar to the audience.
How to add a sitemap to Google Search Console?
A sitemap helps Google find important website pages and understand which URLs the owner considers relevant for crawling. Most often, an XML sitemap is used, which contains page addresses and, if necessary, additional technical data about their updates.
Silo and pillar/cluster site structure: how to choose an architecture?
When a website has dozens of pages, a simple menu is no longer sufficient for a clear SEO architecture. Some content relates to a general topic, others answer specific queries, and still others intersect with several sections. Without a clear system, orphan pages, duplicate content, and sections that are barely connected gradually appear.
SWOT analysis of competitors: how to conduct it?
Competitors rarely differ solely in price or service offerings. One has a stronger brand, another has a more user-friendly website, a third excels in service speed, and a fourth is quicker to recognize changes in demand. When comparing companies without a unified system, conclusions quickly degenerate into subjective observations.
How to conduct a SERP analysis of competitors in search results?
Search competitors rarely completely coincide with the companies a business considers its direct rivals. On Google, a single commercial page can compete with an online store, marketplace, catalog, industry media, and informational article. Therefore, competitor analysis in search results begins with the actual SERP, not a list of well-known companies.
SERM and ORM: what are they and what is the difference?
Before making a purchase, ordering a service, or signing a contract, people often check a company on Google. Search results include its official website, business profiles, reviews, media publications, catalog pages, social media, and discussions. Each of these sources influences brand perception even before the first direct contact with the company.