About the author
Lead SEO specialist at Seo-Gen. Six years in search promotion, and over that time he has worked with more than 55 clients.
Runs five agency directions: SEO promotion, GEO, website development, CMS and tools for SEO — that is, he is responsible both for the promotion strategy and for what the site is built on.
Articles by this author
How to promote an English-language website?
An English version of a website opens access to a foreign audience, but it doesn't guarantee Google traffic. A company can translate its catalog, set up dollar payment methods, and run ads, but organic traffic will remain minimal if the page structure and content don't meet local user needs.
ASO specialist: who are they and what do they do?
A mobile app may be user-friendly, useful, and technically sound, but users still won't find it. In the App Store and Google Play, apps compete for audience attention, search rankings, and installs. An ASO specialist is responsible for managing this visibility.
Semantic HTML5: tags and SEO importance
Two pages may look identical but have different HTML structures. On one, the developer uses headings, navigation elements, sections, and links as intended. On the other, almost all content is contained within generic div containers, with some elements simulated using styles and JavaScript.
Hreflang for international SEO
When a website operates in multiple languages or countries, a single translated version of pages isn't enough. Search engines need to be informed about which URLs belong to the same group and the intended audience for each version.
How to add a website to Google Search Console?
After launching a new project, the owner typically needs to complete two related tasks: add the site to Google Search Console and ensure the search engine can find its pages. No separate paid registration is required for this, and the Search Console service itself is available to site owners free of charge.
Website creation and promotion from scratch
It's best to plan website creation and promotion from scratch as a single, consistent process. Decisions made before design and programming influence the future structure, indexing, loading speed, internal linking, and the ability to expand the project without constant technical rework.
Website SEO promotion plan
Website promotion often begins with individual tasks: correcting meta tags, ordering articles, speeding up page load times, or adding external links. Each task can be useful, but without a clear plan, it's difficult to determine where to allocate budget and which changes will yield results.
How to do crowd marketing and post crowd links?
Crowd marketing is used to generate natural mentions of a website in topical discussions, attract interested visitors, and expand its link profile. Effective placement begins with a specific goal: choose a website page, find an audience with a relevant query, and engage in the discussion with a helpful response.
How to view external links to a site in Google Search Console?
External links help search engines find pages and evaluate connections between websites. But website owners often don't know who is linking to their website, which content gets the most mentions, and where suspicious links originate.
How to remove Google sanctions and filters?
The site had been receiving consistent traffic from Google for several months, but then organic traffic plummeted. Pages that had previously ranked high were relegated to the second or third page of search results. Sometimes, individual URLs stopped appearing in search results altogether.
Performance report in Google Search Console
A website may rank on the first page of Google for some queries and receive virtually no impressions for others. To understand how well it performs in search, you need to check the rankings of individual pages, the number of impressions, and clicks. This data is available in the free Google Search Console.
How to improve website rankings in Google?
A website may operate without technical glitches, publish articles regularly, and offer competitive prices, yet still receive few visitors from Google. Sometimes, pages are completely absent from search results. In other cases, they appear on the second or third page of search results, where users rarely notice them.
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