About the author
Lead SEO specialist at Seo-Gen. Six years in search promotion, and over that time he has worked with more than 55 clients.
Runs five agency directions: SEO promotion, GEO, website development, CMS and tools for SEO — that is, he is responsible both for the promotion strategy and for what the site is built on.
Articles by this author
Backlink profile analysis: how to do it?
A backlink profile shows which external resources link to a website, which pages those links point to, and how naturally they are distributed. The review covers the number of referring domains, anchor texts, link types, growth trends, the topics of linking sites, and their search metrics.
Technical SEO audit: checklist and example
A website may open normally in a browser, accept orders, and yet still have technical errors that prevent search engines from finding and indexing its pages. These include sections blocked from crawling, incorrect canonical URLs, duplicate URLs, redirect issues, or content loading issues.
Events in Google Analytics 4: goals and conversions
Google Analytics 4 shows where visitors come from, what pages they view, and what they do on the site. However, to evaluate SEO and advertising results, regular visitor statistics are not enough. You need to understand how many users submitted a request, registered, added a product to their cart, or completed a purchase.
How to grant guest access to Google Analytics 4?
Website owners often need to share Google Analytics with SEO specialists, marketers, web analysts, developers, or agencies. There's no need to share your Google account login and password: in GA4, you can add a separate user, assign them a suitable role, and restrict access to a specific property.
Analysis and verification of the website's semantic core
A semantic core rarely remains relevant for long without revision. New pages and services appear on a website, search demand changes, some queries lose relevance, and Google begins showing pages of a different type for familiar keywords. Even a well-compiled semantic core may, after a few months, contain unnecessary phrases, omissions, and incorrectly distributed clusters.
Analysis of competitors' keywords and semantics
A native semantic core rarely covers all the queries that can drive targeted search traffic to a site. Some topics can be found through Keyword Planner, Google suggestions, and Search Console, but a significant layer of semantics can only be discovered by studying sites that already rank in the desired niche.
Analytics for an online store: how to set up GA4?
Online store analytics are needed to link site visits to specific customer actions and actual orders. Data on the number of users or page views is insufficient for this purpose. The store owner needs to see where the user came from, what product they opened, what they added to their cart, whether they started checking out, and whether the session ended with a purchase.
The best services for collecting semantic cores
Manually sorting through hundreds of search queries is no longer necessary to build a semantic core. Specialized services find related keywords, analyze competitors, help check search volume, and prepare a list of queries for website promotion. However, the capabilities of these tools vary significantly, so choosing the right program depends on the specific task.
Best services for SEO competitor analysis
A website may receive few clicks from Google, even though articles are published, categories are populated, and there are almost no technical errors. To understand the reasons, it's helpful to look at which pages rank highest for your queries, what topics they cover, and where they receive links. For this purpose, competitor analysis services are used: some collect search queries, others evaluate traffic, and still others help study…
Programs and services for SEO website analysis
A website may look functional, load quickly in the browser, and contain high-quality content, yet still lose visitors from Google. This is often due to issues unnoticed by the owner: pages blocked from indexing, incorrect redirects, duplicate meta tags, weak interlinking, or poor search query matching.
How to conduct a website usability audit?
A visitor opens the website, finds a suitable product, and is about to place an order. However, the purchase button is obscured by a pop-up window, delivery information is hidden in the footer, and the registration form requires too much information. As a result, the user wastes time searching for information and may leave without completing the purchase.
What is the semantic core of a website?
Imagine an online store that sells bicycles. The catalog includes mountain bikes, city bikes, and children's bikes, the product specifications are well-documented, and the pages load without errors. However, Google traffic is low. One possible reason is that the store's structure doesn't take into account the queries customers use to search for bicycles.
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