About the author
Lead SEO specialist at Seo-Gen. Six years in search promotion, and over that time he has worked with more than 55 clients.
Runs five agency directions: SEO promotion, GEO, website development, CMS and tools for SEO — that is, he is responsible both for the promotion strategy and for what the site is built on.
Articles by this author
How to conduct a website content audit?
A website gradually accumulates pages that lose rankings, no longer meet demand, overlap in subject matter, or continue to be indexed after product changes. Some content becomes outdated, others receive numerous impressions without clicks, and still others compete with neighboring URLs for identical queries.
How to conduct competitor content analysis?
Analyzing competitors' content helps them understand which pages are already gaining visibility for relevant queries, how they cover the topic, and what users expect from the content. This analysis is performed before preparing a new article, updating an old page, or revising the site's content strategy.
Website content: what is it and what types are there?
Content surrounds the user on almost every page of the website. Service descriptions, product photos, instructions, specifications tables, customer reviews, videos, cost calculators, and application forms are all part of the page's content and help users obtain the information they need.
What is semantic core clustering and how to do it?
After collecting search queries, an SEO specialist receives a list of tens, hundreds, or even thousands of phrases. This list may contain service names, user questions, geo-queries, commercial keywords, and informational topics. Working with such a list without additional processing is inconvenient because it's not yet clear which keywords relate to which page.
Visual sitemap: how to create an online structure
A visual sitemap shows the project's architecture as a whole: the homepage, sections, categories, services, articles, and the connections between them. This diagram makes it easier to assess the depth of nesting, identify unnecessary levels, and understand the appropriate location of each landing page.
How to structure a website: a step-by-step guide
It's best to think through the website structure before designing, laying out, and adding content. At this stage, you determine which sections the project will need, what queries individual landing pages will receive, how users will navigate between them, and which URLs search engines should find.
How to create a website SEO structure based on semantics?
Website structure often begins with a menu: the owner lists services, the developer organizes them into sections, and the designer creates the navigation. This approach may seem convenient for a small project, but search demand remains outside the framework. As a result, some essential landing pages are missing, similar pages compete with each other, and important areas are buried deep within the…
How to compile a website's semantic core?
A semantic core helps us understand what people search for on Google, what words they use to describe a product, service, or problem, and what pages they expect to see in search results. Collecting queries without a system would result in a large, difficult-to-manage table. Therefore, semantic core collection always ends with cleaning, intent determination, clustering, and assigning groups to pages.
DIY website SEO: a step-by-step guide
Self-promoting a website begins with understanding what exactly is preventing your pages from receiving impressions, clicks, and leads from Google. Writing dozens of articles, changing titles, and buying links without properly verifying your site will result in some of your efforts being wasted. First, you need to understand the project's initial state, identify technical limitations, and identify pages that can attract search traffic.
How to sell SEO services?
Selling SEO is often complicated by the fact that the client sees the cost today, but notices significant changes in organic traffic later. Added to this is past experience with contractors who promised quick ranking gains, sent unclear reports, and failed to connect the results to business objectives.
How to conduct SEO competitor analysis?
Competitor SEO analysis helps you understand which pages, queries, links, and solutions other websites rely on to gain visibility in Google. The results can help you identify missing semantics, weak sections of your own website, new content topics, and technical growth opportunities.
How to check a website for Google penalties and filters?
A sharp drop in organic traffic is often attributed to Google penalties, although dozens of other causes produce a similar pattern. A site update could result in a noindex, a canonical change, broken interlinking, some pages becoming unresponsive, or several URLs that previously drove the bulk of traffic dropping.
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