About the author
Lead SEO specialist at Seo-Gen. Six years in search promotion, and over that time he has worked with more than 55 clients.
Runs five agency directions: SEO promotion, GEO, website development, CMS and tools for SEO — that is, he is responsible both for the promotion strategy and for what the site is built on.
Articles by this author
Web analytics: what is it and how does it work?
Traffic alone doesn't tell us much about a website's health. The same number of visits could be due to inquiries from potential customers, random clicks from ads, repeat customers, or users who closed the page after a few seconds. Therefore, website statistics are insufficient when it comes to understanding the true value of traffic.
Keywords in an article: how to use them correctly?
Keywords in an article help search engines understand the topic of a page and match it with user queries. However, mechanically repeating phrases doesn't make the content more relevant. If the same query appears in every paragraph and sentences are constructed for exact match, the text becomes harder to read and may appear over-optimized.
Online store competitor analysis
Customers rarely make decisions after their first encounter with a store. They compare products, prices, delivery, reviews, catalog usability, and return policies, and then choose the platform that makes purchasing easier and safer. Therefore, analyzing an online store's competitors helps you see the market through the customer's eyes and understand which solutions have become familiar to the audience.
How to add a sitemap to Google Search Console?
A sitemap helps Google find important website pages and understand which URLs the owner considers relevant for crawling. Most often, an XML sitemap is used, which contains page addresses and, if necessary, additional technical data about their updates.
Silo and pillar/cluster site structure: how to choose an architecture?
When a website has dozens of pages, a simple menu is no longer sufficient for a clear SEO architecture. Some content relates to a general topic, others answer specific queries, and still others intersect with several sections. Without a clear system, orphan pages, duplicate content, and sections that are barely connected gradually appear.
SWOT analysis of competitors: how to conduct it?
Competitors rarely differ solely in price or service offerings. One has a stronger brand, another has a more user-friendly website, a third excels in service speed, and a fourth is quicker to recognize changes in demand. When comparing companies without a unified system, conclusions quickly degenerate into subjective observations.
How to conduct a SERP analysis of competitors in search results?
Search competitors rarely completely coincide with the companies a business considers its direct rivals. On Google, a single commercial page can compete with an online store, marketplace, catalog, industry media, and informational article. Therefore, competitor analysis in search results begins with the actual SERP, not a list of well-known companies.
SERM and ORM: what are they and what is the difference?
Before making a purchase, ordering a service, or signing a contract, people often check a company on Google. Search results include its official website, business profiles, reviews, media publications, catalog pages, social media, and discussions. Each of these sources influences brand perception even before the first direct contact with the company.
Top 50 SEO companies in Ukraine
Choosing an SEO contractor rarely ends with comparing two commercial proposals. The market includes large digital agencies, specialized SEO teams, web studios with in-house promotion departments, and smaller companies that take on a limited number of projects at a time.
Top 10 SEO companies in 2026
Choosing an SEO company in 2026 begins with understanding your business goals. One website may need to improve its indexing and structure, another may need to expand its semantics, and a third may need to enter foreign markets and build a link profile. Therefore, SEO company ratings are useful as a first step in the selection process, after which it's worth examining their case studies, processes, and working conditions.
SEO URL optimization and site hierarchy
A page address seems like a minor technical detail until a site grows to include hundreds of categories, services, products, articles, and filters. If URLs aren't created with a unified system, duplicates, long folder chains, case variations, unnecessary parameters, and pages that require multiple hops for search engines to reach will gradually emerge.
SEO strategy: how to create a website promotion plan
Promotion often begins with individual tasks: rewriting the title, publishing articles, fixing technical errors, purchasing links. Each action can be useful on its own, but without a common sequence, it's difficult to understand why one task is being completed now while another is postponed for three months.
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