About the author
Lead SEO specialist at Seo-Gen. Six years in search promotion, and over that time he has worked with more than 55 clients.
Runs five agency directions: SEO promotion, GEO, website development, CMS and tools for SEO — that is, he is responsible both for the promotion strategy and for what the site is built on.
Articles by this author
How to verify rights in Google Search Console?
Before working with search reports, Google asks you to confirm that you actually manage the website or domain. This verification protects Search Console data and limits access to property settings for unauthorized users.
How to promote a website: step-by-step SEO optimization
A website begins to receive stable search traffic once its pages are understandable to search engines and meet user queries. This requires checking the technical condition of the project, collecting semantics, properly distributing queries across pages, preparing content, setting up internal linking, and gradually developing the link profile.
How to set up Google Tag Manager?
Google Tag Manager helps you manage your website's analytics and advertising tags through a dedicated interface. Once the container is installed, you can make many changes without constantly editing the page source code, and you can test your settings before publishing.
How to set up Google Analytics 4?
Google Analytics 4 collects data on website visits, traffic sources, and user actions. Once configured correctly, you can see where visitors came from, which pages they viewed, what actions they performed, and whether they completed an application, registered, or purchased. Creating an account isn't enough: you'll need to set up a GA4 property, add a data stream, and install a Google tag on your website.
How to find and identify a company's competitors?
Competitors are often identified by memory: the business owner names a few well-known companies, the marketer adds websites from the first page of Google, and then the list is considered complete. This approach misses smaller players, new companies, marketplaces, local businesses, and alternative products that buyers are actually choosing between.
How to order an article in the media?
You can order a media article directly from the editorial office, through a specialized placement service, or through an agency that will handle the selection of a platform, preparation of the material, and approval of the publication. The approach depends on the goal, budget, number of publications, and placement requirements.
How to do link building: a step-by-step guide for beginners
Link building is a basic part of off-page SEO optimization. It helps a website gain backlinks from other resources, brand mentions, user traffic, and a stronger link profile. Results depend on which pages are promoted, which donor sites are selected, how the anchor text list is compiled, and how consistently the work is carried out.
How to choose an SEO company: Ukrainian agency ratings 2026
Choosing a search engine optimization (SEO) provider rarely ends with a quick look at the first page of Google. Searching for “SEO agency rating”, “SEO company rating”, or “Ukrainian SEO company rating” yields dozens of collections, directories, and author lists. The rankings vary, and sometimes the evaluation criteria are not specified at all.
Website indexing in Google: Search Console checks and errors
After publishing a new page, it doesn't automatically appear in search results. Google must first locate the URL, crawl it, process the content, and decide whether to index the document. The time between publishing and the page's appearance in search results can vary, so the mere fact that the URL isn't in the search results doesn't necessarily indicate a technical error.
Dashboard: what is it and how to use it in analytics?
Companies receive data from CRM systems, advertising accounts, Google Analytics 4, Excel, 1C, financial systems, and internal databases. When multiple sources are involved, managers or analysts must spend time reconciling figures, finding the required period, and preparing separate reports.
What is included in on-site SEO optimization?
On-site website optimization encompasses all work performed directly on the website itself and its pages. This includes technical settings, section structure, semantics, meta tags, content, internal linking, images, loading speed, mobile version, and microdata. All these elements influence how search engines perceive the website and how user-friendly it is.
Methods of external SEO website optimization
Off-page SEO involves working with backlinks, brand mentions, third-party publications, reviews, and other signals that appear outside the website being promoted. These factors help search engines understand how well-known a resource is in its field and whether it is trusted by other sites.
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