About the author
Lead SEO specialist at Seo-Gen. Six years in search promotion, and over that time he has worked with more than 55 clients.
Runs five agency directions: SEO promotion, GEO, website development, CMS and tools for SEO — that is, he is responsible both for the promotion strategy and for what the site is built on.
Articles by this author
What is SEO website promotion: stages and work plan
A website may look neat, load quickly, and provide detailed information about the company, but still receive almost no traffic from Google. This is often due to the search engine's poor understanding of its structure, some pages not responding to real user queries, and technical errors interfering with proper crawling and indexing.
How to write good SEO text?
SEO text begins with the question a person asks when they search. One user needs to understand a term, another needs to compare options, and still another needs to choose a service or product. Therefore, a good text should provide the necessary information in the order and volume that matches the searcher's intent.
Why do you need SEO website optimization?
A website may be neatly laid out, load quickly, and provide detailed information about the company, but search engines evaluate it based on a wider range of parameters. Google must discover pages, extract their content, understand the topic, determine the relationships between sections, and decide which queries each page answers.
SEO copywriting: what it is and how it works
SEO copywriting is used in the preparation of articles, service pages, online store category pages, product pages, and other materials that must respond to user search queries. The author must consider the page topic, search intent, semantic core, text structure, and editorial requirements.
When do you need SEO consultation?
An SEO consultation is needed when questions about a website have accumulated and the next steps are unclear. This could be due to a drop in organic traffic, the launch of a new project, a CMS change, a redesign, a contractor review, or a desire to understand which SEO tasks will provide the greatest benefit to the business.
How to conduct an SEO audit of a website?
A website SEO audit is performed when you need to understand why pages are indexing poorly, aren't ranking well, are losing organic traffic, or aren't utilizing available search demand. This audit helps consolidate disparate issues into a single system and determine what fixes the site truly needs.
Website SEO analytics: what to analyze and why?
A website can operate reliably, receiving traffic from Google, and yet gradually lose visibility for important queries. The opposite situation is also common: impressions increase, rankings improve, but leads don't increase. Without data, such changes are usually explained subjectively, although the cause could lie in demand, indexing, CTR, structure, or a specific landing page.
How to conduct SEO analysis of text and content?
SEO content analysis helps understand how well a page matches a search query, user expectations, and current Google search results. The analysis evaluates search intent, semantics, text structure, headings, keywords, topic coverage, internal links, and the published page's performance.
SEO competitor analysis: what to look for?
SEO competitor analysis helps us understand which sites Google considers strong in a specific topic and which pages contribute to their rankings. We focus on keywords, structure, content, technical condition, internal links, link profile, commercial blocks, and search visibility. This data provides guidance for developing your own project and identifies gaps that hinder its competitiveness in search results.
How can a lawyer attract clients using SEO?
A legal website is useful when it directs people with a specific problem to the right page and helps them quickly identify who can handle their case. Therefore, the question of how to attract clients as a lawyer begins with search engine rankings, website structure, the quality of service pages, and trust in the lawyer.
Where to start promoting a new website?
Promoting a new website begins long before it achieves its first significant Google rankings. At the outset, you need to understand search demand, research competitors, identify future landing pages, and ensure search engines can crawl the site properly. If you skip these steps, you'll have to change the URL, move content, and correct the structure later after indexing.
SEO of medical websites: promotion features
Promoting a medical website requires careful attention to search demand, page structure, content expertise, and clinic credibility. Users rarely make a decision based on a single, general description of a service. They research the doctor, costs, treatment methods, address, equipment, and patient reviews before making an appointment.
Contact
Write to the author
A question about the article or about your site — write here. The form and the bot are the same as on the Contacts page: the letter arrives in the same mailbox, the author answers.
By sending the form you agree to your data being processed. We do not call without your consent.