About the author
Lead SEO specialist at Seo-Gen. Six years in search promotion, and over that time he has worked with more than 55 clients.
Runs five agency directions: SEO promotion, GEO, website development, CMS and tools for SEO — that is, he is responsible both for the promotion strategy and for what the site is built on.
Articles by this author
How to open your own online store from scratch?
How do you open an online store so that it's ready for sales, advertising, and organic promotion after launch? You shouldn't start with the homepage design, but rather with the product, demand, economics, and future catalog structure. After that, you can choose the platform, domain, payment methods, and delivery.
SEO and IT: is SEO part of IT?
SEO is closely linked to IT, as the specialist's work revolves around websites, search engines, servers, CMS, analytics, and data. At the same time, a significant portion of their tasks are related to marketing: they need to study demand, understand audience behavior, collect semantic data, manage content, and evaluate the impact of organic traffic on leads and sales.
How to set up SEO on WordPress: a step-by-step guide
WordPress is suitable for blogs, corporate websites, catalogs, and online stores, but after installing the CMS, the site isn't yet ready for full search engine optimization. You need to open the required pages for indexing, configure the URLs, remove technical duplicates, connect Google Search Console, collect semantics, and distribute queries across pages.
How to set up SEO on Tilda?
Tilda is suitable for landing pages, corporate websites, small catalogs, blogs, and service projects. The platform already includes basic search engine optimization settings, so website owners don't have to manually create a sitemap.xml or edit system files for each page. However, the platform's automatic capabilities are insufficient if the website structure isn't designed with search demand in mind.
How to promote a Joomla website?
Joomla is suitable for corporate websites, online stores, catalogs, portals, and content projects that attract customers through organic search. The CMS has built-in SEO settings, but the results depend on how well the URLs, indexing, page structure, and technical aspects of the site are configured.
How to sell IT services?
Selling IT services begins with understanding the specific client and their needs. Companies rarely seek a contractor simply for a new tech stack or additional developers. They need to launch a product faster, address a talent shortage, automate processes, replace a legacy system, or solve another clear business problem.
Google Tag Assistant: Preview and Debug in GTM
It's best to test changes in Google Tag Manager before publishing the container. Even a tag that appears to be configured correctly may fire twice, trigger on the wrong event, receive an empty variable, or pass an incorrect parameter to Google Analytics 4. Preview Mode and Google Tag Assistant help you spot such errors during testing before they affect live data.
PR article: what is it and how to prepare it?
A PR article helps a company explain its position, showcase its experience, and gain external mentions. Such material can improve brand awareness, reputation, website traffic, brand traffic, and link building if the topic is relevant to the audience and the publication is placed in a suitable media outlet.
Google Analytics ID in GA4
Google Analytics 4 uses multiple identifiers, each specific to its own system level. Because of this, queries for “Google Analytics ID”, “Google Analytics Tracking ID”, and “Google Analytics Account ID” often lead users to different settings. For a typical website connection, the web stream Measurement ID (G-XXXXXXXXXX) is most often needed.
Google Tag Manager: what is it and how does it work?
A website often runs Google Analytics 4, Google Ads, contact forms, advertising pixels, and other services simultaneously. Each requires data on visitor actions. Manually changing the website code for each new event quickly makes analytics difficult to maintain.
Google Search Console: what is it and how to use it?
Google Search Console helps you see your website from the Google search engine's perspective. You can check which pages are known to the search engine crawler, which URLs are indexed by Google, which queries are driving impressions and clicks, and any technical issues preventing crawling or indexing.
How to create and delete a Google Analytics account?
Google Analytics is used to collect and analyze data about website or app visitors. It allows you to see traffic sources, user actions, events, conversions, and other metrics that help evaluate promotion results and website performance.
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