About the author
Lead SEO specialist at Seo-Gen. Six years in search promotion, and over that time he has worked with more than 55 clients.
Runs five agency directions: SEO promotion, GEO, website development, CMS and tools for SEO — that is, he is responsible both for the promotion strategy and for what the site is built on.
Articles by this author
Google Analytics 4: what is it and how does it work?
Google Analytics 4, or GA4, collects data about website and app visitors, their actions, referral sources, and the results of those visits. Google Analytics lets you see where a user came from, which pages they viewed, how long they spent on the site, and whether they completed the desired action.
Installing Google Analytics 4 via Google Tag Manager
Google Analytics 4 is conveniently connected via Google Tag Manager when you need to manage analytics without constantly editing your website's code. The GTM container is installed on your website once, after which you can add Google tags, GA4 events, ad pixels, and other tags through its interface. This approach simplifies checking changes and reduces the risk of accidentally leaving multiple identical counters on your pages.
DataLayer in Google Tag Manager: how it works and how to test it
Google Tag Manager can retrieve information about clicks, pageviews, and user actions directly from the website interface. This approach is often insufficient for orders, leads, products, logins, and other business events, as the required values may be missing from the HTML or may change with the layout.
ASO (App Store Optimization): what is it and how does it work?
ASO (App Store Optimization) is the optimization of mobile apps to increase their visibility in the App Store and Google Play. It helps users find apps using relevant search queries and increases the likelihood of installing them after viewing the app's product page.
The best ASO tools for 2026
Mobile app promotion begins long before the first installs. Users search the App Store and Google Play daily for games, financial services, planners, photo editors, and other apps. To rank for relevant search queries, developers need to understand keywords, competitors, metadata, and app design.
Mobile app advertising channels
A user might see an app ad in Google search, the Facebook feed, a short TikTok video, or directly in the App Store. Each channel attracts audiences with different interests and readiness to install the product. Therefore, the number of downloads alone tells little about the effectiveness of an advertising campaign.
How to find keywords for ASO?
Every day, people search for apps in the App Store and Google Play using names, features, and problems they want to solve. To appear in those search results, an app needs search terms that match its features and the interests of its target audience.
ASO app audit: what to check?
A mobile app can operate without technical errors, receive good reviews, and still lose organic installs. Users stop finding it for relevant queries, competitors gain more prominent positions, and visitors to the app page click the install button less frequently.
How to promote a mobile app: methods and plan
Developing an app and attracting users are two different tasks. Even a useful product with a user-friendly interface can remain unnoticed for a long time if the potential audience is unaware of its existence. To attract installs, the developer must manage in-store search, advertising, content, and user recommendations.
Mobile app promotion tools
After an app is published in the App Store or Google Play, users rarely discover it themselves. Hundreds of competitors are already operating in popular categories, ad placements take up a significant portion of search results, and the decision to install it takes a few seconds. Even a high-quality product can remain unnoticed for a long time without proper promotion.
ASO and SEO: what's the difference?
A company's website may rank highly in Google, while its mobile app remains virtually invisible in the App Store and Google Play. This often stems from the differences between SEO and ASO—two approaches to search engine optimization that operate according to their own rules.
SEO specialist vacancies: where to look for work and how to apply?
SEO, the job market is changing rapidly, but the logic of hiring remains constant: the employer is looking for a person who can think systematically, show the result in numbers and is able to explain his actions in understandable language. That is why a request for a vacancy for an SEO specialist often leads not…
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