About the author
Lead SEO specialist at Seo-Gen. Six years in search promotion, and over that time he has worked with more than 55 clients.
Runs five agency directions: SEO promotion, GEO, website development, CMS and tools for SEO — that is, he is responsible both for the promotion strategy and for what the site is built on.
Articles by this author
What is SERM and how does it work?
Before purchasing a product or ordering a service, people often check information about a company on Google. They read reviews, look at ratings, study publications, and compare experiences from other customers. Even if the official website appears convincing, a few negative articles in the search results can raise doubts and influence the final decision.
Google Tag Manager triggers: how to set up all pages
Google Tag Manager helps you manage analytics tags on your website without constantly changing its source code. It lets you track page views, button clicks, form submissions, and other visitor actions. However, to begin collecting data in the analytics system, you need to define the trigger conditions for each tag.
Tags in Google Tag Manager: setting up and testing
Google tags help track website visitor actions: page views, button clicks, form submissions, purchases, and other events. The data collected is used in Google Analytics 4, Google Ads, and other services to analyze traffic, evaluate advertising, and measure conversions.
Website structure: types, examples, and SEO requirements
Imagine an online store with thousands of products, but customers have to browse the entire catalog to find the right model. Or a company's website with ten different services described on a single page, but no access to detailed information. Both problems relate to page organization and navigation.
Online store website structure for SEO
An online store's structure determines how products are categorized, how customers find the products they need, and which pages are accessible to search engines. The catalog's organization determines ease of navigation, the coverage of commercial queries, and the ability to expand the product range without constant website redesign.
How to conduct a link audit of a website?
External links influence how search engines evaluate a website, its pages, and online mentions. But even a project with a strong promotion history eventually accumulates lost backlinks, low-quality donors, and links to deleted pages. Some placements stop working, and new ones don't always match the resource's theme.
The influence of the backlink profile on website rankings
Two websites may respond equally well to a user's query, load quickly, and have a clear structure, but still rank differently in Google. One reason for this difference is due to external links, which the search engine uses to discover pages and receive additional signals about their connections to other content on the internet.
How to grow a website's backlink profile?
The backlink profile influences a website's ranking in Google, especially when companies with high-quality content and good technical optimization compete for top positions. Search engines analyze external links, considering their origin, context, and connection to the page's content.
gtag purchase – a purchase event in GA4 for an online store
An online store may receive orders but show zero revenue or incomplete sales data in Google Analytics 4. This is usually due to the purchase event setup: purchase data is not sent, is transmitted with errors, or is reported multiple times in Analytics.
Copywriter's terms of reference: how to create them and what to include?
The copywriter received the topic “Website SEO Promotion”, ten keywords, and a requirement to write eight thousand characters. A few days later, the client reads the finished article and realizes they were expecting something completely different: they wanted practical material for business owners, but instead ended up with a terminology overview for beginners.
An example of a website's semantic core
A ready-made semantic core helps understand what queries users enter into Google, which pages should respond to these queries, and which sections should be added to the website. The results of semantic core collection are typically compiled in Excel or Google Sheets: keywords are categorized into thematic groups, and search intent, search volume, and target URLs are indicated.
The pros and cons of subdomains for international SEO
When a company expands into a foreign market, it must decide where to host new language and regional versions of the website. You can register a separate domain for each country, create subdomains, or add subfolders to an existing website. All three options are used for international SEO, but the support costs and setup requirements vary.
Contact
Write to the author
A question about the article or about your site — write here. The form and the bot are the same as on the Contacts page: the letter arrives in the same mailbox, the author answers.
By sending the form you agree to your data being processed. We do not call without your consent.