Blog — page 11
How to promote a Joomla website?
Joomla is suitable for corporate websites, online stores, catalogs, portals, and content projects that attract customers through organic search. The CMS has built-in SEO settings, but the results depend on how well the URLs, indexing, page structure, and technical aspects of the site are configured.
How to sell IT services?
Selling IT services begins with understanding the specific client and their needs. Companies rarely seek a contractor simply for a new tech stack or additional developers. They need to launch a product faster, address a talent shortage, automate processes, replace a legacy system, or solve another clear business problem.
Google Tag Assistant: Preview and Debug in GTM
It's best to test changes in Google Tag Manager before publishing the container. Even a tag that appears to be configured correctly may fire twice, trigger on the wrong event, receive an empty variable, or pass an incorrect parameter to Google Analytics 4. Preview Mode and Google Tag Assistant help you spot such errors during testing before they affect live data.
PR article: what is it and how to prepare it?
A PR article helps a company explain its position, showcase its experience, and gain external mentions. Such material can improve brand awareness, reputation, website traffic, brand traffic, and link building if the topic is relevant to the audience and the publication is placed in a suitable media outlet.
Google Analytics ID in GA4
Google Analytics 4 uses multiple identifiers, each specific to its own system level. Because of this, queries for “Google Analytics ID”, “Google Analytics Tracking ID”, and “Google Analytics Account ID” often lead users to different settings. For a typical website connection, the web stream Measurement ID (G-XXXXXXXXXX) is most often needed.
Google Tag Manager: what is it and how does it work?
A website often runs Google Analytics 4, Google Ads, contact forms, advertising pixels, and other services simultaneously. Each requires data on visitor actions. Manually changing the website code for each new event quickly makes analytics difficult to maintain.
Google Search Console: what is it and how to use it?
Google Search Console helps you see your website from the Google search engine's perspective. You can check which pages are known to the search engine crawler, which URLs are indexed by Google, which queries are driving impressions and clicks, and any technical issues preventing crawling or indexing.
How to create and delete a Google Analytics account?
Google Analytics is used to collect and analyze data about website or app visitors. It allows you to see traffic sources, user actions, events, conversions, and other metrics that help evaluate promotion results and website performance.
Google Analytics 4: what is it and how does it work?
Google Analytics 4, or GA4, collects data about website and app visitors, their actions, referral sources, and the results of those visits. Google Analytics lets you see where a user came from, which pages they viewed, how long they spent on the site, and whether they completed the desired action.
Installing Google Analytics 4 via Google Tag Manager
Google Analytics 4 is conveniently connected via Google Tag Manager when you need to manage analytics without constantly editing your website's code. The GTM container is installed on your website once, after which you can add Google tags, GA4 events, ad pixels, and other tags through its interface. This approach simplifies checking changes and reduces the risk of accidentally leaving multiple identical counters on your pages.