Reputation and SERM
What is SERM and how does it work?
Before purchasing a product or ordering a service, people often check information about a company on Google. They read reviews, look at ratings, study publications, and compare experiences from other customers. Even if the official website appears convincing, a few negative articles in the search results can raise doubts and influence the final decision.
Google Maps reviews: how to work with reviews
Before visiting a restaurant, making a dentist appointment, or choosing a car service, people often check Google Maps reviews. These can help them understand how well a company meets deadlines, how employees communicate with customers, and what happens when problems arise. Even a few detailed comments can influence the decision of someone previously unfamiliar with the company.
SERM and ORM: what are they and what is the difference?
Before making a purchase, ordering a service, or signing a contract, people often check a company on Google. Search results include its official website, business profiles, reviews, media publications, catalog pages, social media, and discussions. Each of these sources influences brand perception even before the first direct contact with the company.