Google Analytics 4
Events in Google Analytics 4: goals and conversions
Google Analytics 4 shows where visitors come from, what pages they view, and what they do on the site. However, to evaluate SEO and advertising results, regular visitor statistics are not enough. You need to understand how many users submitted a request, registered, added a product to their cart, or completed a purchase.
How to grant guest access to Google Analytics 4?
Website owners often need to share Google Analytics with SEO specialists, marketers, web analysts, developers, or agencies. There's no need to share your Google account login and password: in GA4, you can add a separate user, assign them a suitable role, and restrict access to a specific property.
Analytics for an online store: how to set up GA4?
Online store analytics are needed to link site visits to specific customer actions and actual orders. Data on the number of users or page views is insufficient for this purpose. The store owner needs to see where the user came from, what product they opened, what they added to their cart, whether they started checking out, and whether the session ended with a purchase.
gtag purchase – a purchase event in GA4 for an online store
An online store may receive orders but show zero revenue or incomplete sales data in Google Analytics 4. This is usually due to the purchase event setup: purchase data is not sent, is transmitted with errors, or is reported multiple times in Analytics.
Transition from Universal Analytics to GA4
After Universal Analytics was discontinued, many websites continued to use old analytics settings. UA tags remained in the code, outdated triggers remained in Google Tag Manager, and some important user actions were never tracked in Google Analytics 4.
Website statistics in Google Analytics 4
Website traffic shows how many people come from search engines, advertising, social media, and other sources. However, the number of visitors doesn't explain how well a website is performing. For a comprehensive analysis, you need to know which pages users view, how long they spend on the site, and what actions they perform.
How to set up Google Analytics 4?
Google Analytics 4 collects data on website visits, traffic sources, and user actions. Once configured correctly, you can see where visitors came from, which pages they viewed, what actions they performed, and whether they completed an application, registered, or purchased. Creating an account isn't enough: you'll need to set up a GA4 property, add a data stream, and install a Google tag on your website.
Google Analytics ID in GA4
Google Analytics 4 uses multiple identifiers, each specific to its own system level. Because of this, queries for “Google Analytics ID”, “Google Analytics Tracking ID”, and “Google Analytics Account ID” often lead users to different settings. For a typical website connection, the web stream Measurement ID (G-XXXXXXXXXX) is most often needed.
How to create and delete a Google Analytics account?
Google Analytics is used to collect and analyze data about website or app visitors. It allows you to see traffic sources, user actions, events, conversions, and other metrics that help evaluate promotion results and website performance.
Google Analytics 4: what is it and how does it work?
Google Analytics 4, or GA4, collects data about website and app visitors, their actions, referral sources, and the results of those visits. Google Analytics lets you see where a user came from, which pages they viewed, how long they spent on the site, and whether they completed the desired action.