Online store
Analytics for an online store: how to set up GA4?
Online store analytics are needed to link site visits to specific customer actions and actual orders. Data on the number of users or page views is insufficient for this purpose. The store owner needs to see where the user came from, what product they opened, what they added to their cart, whether they started checking out, and whether the session ended with a purchase.
Online store website structure for SEO
An online store's structure determines how products are categorized, how customers find the products they need, and which pages are accessible to search engines. The catalog's organization determines ease of navigation, the coverage of commercial queries, and the ability to expand the product range without constant website redesign.
gtag purchase – a purchase event in GA4 for an online store
An online store may receive orders but show zero revenue or incomplete sales data in Google Analytics 4. This is usually due to the purchase event setup: purchase data is not sent, is transmitted with errors, or is reported multiple times in Analytics.
Online store competitor analysis
Customers rarely make decisions after their first encounter with a store. They compare products, prices, delivery, reviews, catalog usability, and return policies, and then choose the platform that makes purchasing easier and safer. Therefore, analyzing an online store's competitors helps you see the market through the customer's eyes and understand which solutions have become familiar to the audience.
How to open your own online store from scratch?
How do you open an online store so that it's ready for sales, advertising, and organic promotion after launch? You shouldn't start with the homepage design, but rather with the product, demand, economics, and future catalog structure. After that, you can choose the platform, domain, payment methods, and delivery.