Web analytics
How to view external links to a site in Google Search Console?
External links help search engines find pages and evaluate connections between websites. But website owners often don't know who is linking to their website, which content gets the most mentions, and where suspicious links originate.
Performance report in Google Search Console
A website may rank on the first page of Google for some queries and receive virtually no impressions for others. To understand how well it performs in search, you need to check the rankings of individual pages, the number of impressions, and clicks. This data is available in the free Google Search Console.
Events in Google Analytics 4: goals and conversions
Google Analytics 4 shows where visitors come from, what pages they view, and what they do on the site. However, to evaluate SEO and advertising results, regular visitor statistics are not enough. You need to understand how many users submitted a request, registered, added a product to their cart, or completed a purchase.
How to grant guest access to Google Analytics 4?
Website owners often need to share Google Analytics with SEO specialists, marketers, web analysts, developers, or agencies. There's no need to share your Google account login and password: in GA4, you can add a separate user, assign them a suitable role, and restrict access to a specific property.
Analytics for an online store: how to set up GA4?
Online store analytics are needed to link site visits to specific customer actions and actual orders. Data on the number of users or page views is insufficient for this purpose. The store owner needs to see where the user came from, what product they opened, what they added to their cart, whether they started checking out, and whether the session ended with a purchase.
Google Tag Manager triggers: how to set up all pages
Google Tag Manager helps you manage analytics tags on your website without constantly changing its source code. It lets you track page views, button clicks, form submissions, and other visitor actions. However, to begin collecting data in the analytics system, you need to define the trigger conditions for each tag.
Tags in Google Tag Manager: setting up and testing
Google tags help track website visitor actions: page views, button clicks, form submissions, purchases, and other events. The data collected is used in Google Analytics 4, Google Ads, and other services to analyze traffic, evaluate advertising, and measure conversions.
gtag purchase – a purchase event in GA4 for an online store
An online store may receive orders but show zero revenue or incomplete sales data in Google Analytics 4. This is usually due to the purchase event setup: purchase data is not sent, is transmitted with errors, or is reported multiple times in Analytics.
Transition from Universal Analytics to GA4
After Universal Analytics was discontinued, many websites continued to use old analytics settings. UA tags remained in the code, outdated triggers remained in Google Tag Manager, and some important user actions were never tracked in Google Analytics 4.
Website statistics in Google Analytics 4
Website traffic shows how many people come from search engines, advertising, social media, and other sources. However, the number of visitors doesn't explain how well a website is performing. For a comprehensive analysis, you need to know which pages users view, how long they spend on the site, and what actions they perform.