Technical SEO
Semantic HTML5: tags and SEO importance
Two pages may look identical but have different HTML structures. On one, the developer uses headings, navigation elements, sections, and links as intended. On the other, almost all content is contained within generic div containers, with some elements simulated using styles and JavaScript.
Hreflang for international SEO
When a website operates in multiple languages or countries, a single translated version of pages isn't enough. Search engines need to be informed about which URLs belong to the same group and the intended audience for each version.
Technical SEO audit: checklist and example
A website may open normally in a browser, accept orders, and yet still have technical errors that prevent search engines from finding and indexing its pages. These include sections blocked from crawling, incorrect canonical URLs, duplicate URLs, redirect issues, or content loading issues.
Website indexing in Google: Search Console checks and errors
After publishing a new page, it doesn't automatically appear in search results. Google must first locate the URL, crawl it, process the content, and decide whether to index the document. The time between publishing and the page's appearance in search results can vary, so the mere fact that the URL isn't in the search results doesn't necessarily indicate a technical error.
How to add a sitemap to Google Search Console?
A sitemap helps Google find important website pages and understand which URLs the owner considers relevant for crawling. Most often, an XML sitemap is used, which contains page addresses and, if necessary, additional technical data about their updates.
SEO URL optimization and site hierarchy
A page address seems like a minor technical detail until a site grows to include hundreds of categories, services, products, articles, and filters. If URLs aren't created with a unified system, duplicates, long folder chains, case variations, unnecessary parameters, and pages that require multiple hops for search engines to reach will gradually emerge.