App promotion
ASO (App Store Optimization): what is it and how does it work?
ASO (App Store Optimization) is the optimization of mobile apps to increase their visibility in the App Store and Google Play. It helps users find apps using relevant search queries and increases the likelihood of installing them after viewing the app's product page.
Mobile app advertising channels
A user might see an app ad in Google search, the Facebook feed, a short TikTok video, or directly in the App Store. Each channel attracts audiences with different interests and readiness to install the product. Therefore, the number of downloads alone tells little about the effectiveness of an advertising campaign.
How to promote a mobile app: methods and plan
Developing an app and attracting users are two different tasks. Even a useful product with a user-friendly interface can remain unnoticed for a long time if the potential audience is unaware of its existence. To attract installs, the developer must manage in-store search, advertising, content, and user recommendations.
Mobile app promotion tools
After an app is published in the App Store or Google Play, users rarely discover it themselves. Hundreds of competitors are already operating in popular categories, ad placements take up a significant portion of search results, and the decision to install it takes a few seconds. Even a high-quality product can remain unnoticed for a long time without proper promotion.
ASO and SEO: what's the difference?
A company's website may rank highly in Google, while its mobile app remains virtually invisible in the App Store and Google Play. This often stems from the differences between SEO and ASO—two approaches to search engine optimization that operate according to their own rules.