Web analytics — страница 2
How to set up Google Tag Manager?
Google Tag Manager helps you manage your website's analytics and advertising tags through a dedicated interface. Once the container is installed, you can make many changes without constantly editing the page source code, and you can test your settings before publishing.
How to set up Google Analytics 4?
Google Analytics 4 collects data on website visits, traffic sources, and user actions. Once configured correctly, you can see where visitors came from, which pages they viewed, what actions they performed, and whether they completed an application, registered, or purchased. Creating an account isn't enough: you'll need to set up a GA4 property, add a data stream, and install a Google tag on your website.
Dashboard: what is it and how to use it in analytics?
Companies receive data from CRM systems, advertising accounts, Google Analytics 4, Excel, 1C, financial systems, and internal databases. When multiple sources are involved, managers or analysts must spend time reconciling figures, finding the required period, and preparing separate reports.
Web analytics: what is it and how does it work?
Traffic alone doesn't tell us much about a website's health. The same number of visits could be due to inquiries from potential customers, random clicks from ads, repeat customers, or users who closed the page after a few seconds. Therefore, website statistics are insufficient when it comes to understanding the true value of traffic.
Website SEO analytics: what to analyze and why?
A website can operate reliably, receiving traffic from Google, and yet gradually lose visibility for important queries. The opposite situation is also common: impressions increase, rankings improve, but leads don't increase. Without data, such changes are usually explained subjectively, although the cause could lie in demand, indexing, CTR, structure, or a specific landing page.
Google Tag Assistant: Preview and Debug in GTM
It's best to test changes in Google Tag Manager before publishing the container. Even a tag that appears to be configured correctly may fire twice, trigger on the wrong event, receive an empty variable, or pass an incorrect parameter to Google Analytics 4. Preview Mode and Google Tag Assistant help you spot such errors during testing before they affect live data.
Google Analytics ID in GA4
Google Analytics 4 uses multiple identifiers, each specific to its own system level. Because of this, queries for “Google Analytics ID”, “Google Analytics Tracking ID”, and “Google Analytics Account ID” often lead users to different settings. For a typical website connection, the web stream Measurement ID (G-XXXXXXXXXX) is most often needed.
Google Tag Manager: what is it and how does it work?
A website often runs Google Analytics 4, Google Ads, contact forms, advertising pixels, and other services simultaneously. Each requires data on visitor actions. Manually changing the website code for each new event quickly makes analytics difficult to maintain.
Google Search Console: what is it and how to use it?
Google Search Console helps you see your website from the Google search engine's perspective. You can check which pages are known to the search engine crawler, which URLs are indexed by Google, which queries are driving impressions and clicks, and any technical issues preventing crawling or indexing.
How to create and delete a Google Analytics account?
Google Analytics is used to collect and analyze data about website or app visitors. It allows you to see traffic sources, user actions, events, conversions, and other metrics that help evaluate promotion results and website performance.